AgriMarketing

Truffle Media update, Virtual Walking the Pens and FoodChat

John Blue — Tue, 18 Aug 2009 19:26:16 -0700

Aug 18th, 2009

What is being said in agriculture new/social media?

From Pfizer Animal Health A new version of the Virtual Walking the Pens game was released July 24. This digital game helps swine producers learn about production and management practices through digital gaming. The Virtual Walking the Pens game releases a new scenario each month and allows swine care takers to compete online against other growers throughout the nation. Test your swine production management skill at the Virtual Walking the Pens – Interactive 3D Training Simulation (hear interview below).
From Canada Online Social Networking and Your Agri-Business. The Government of Alberta, Agriculture and Rural Development, is encouraging agribusiness and farming operations to include social media / new media into their marketing plans. Discover more on how it can enhance agri-business.
Reminder: #foodchat August 18, 8pm - 10pm EDT. Participate in the conversation and learn more about Back to School Nutrition.

New media & social information that might be of value to you:

From Blog Indiana: Panel Q&A, August 14, 2009, audio of Chris Brogan, Krista Neher, Amy Stark, Chris Baggott, and Chris Lucas on blogging and social media.
Ways to connect on Twitter: Are you looking for connections on Twitter? Best way is to participate in real time discussions that occur throughout the week. To learn more, review the Twitter Chats group list on Google Docs. Major groups include #JournChat (journalism) and #pr20chat (public relations).

Send us a note if you are using new / social media in agriculture and we will include it in next Truffle update. Ag Media Conversations:

Audio AMC 0028 - Virtual Walking the Pens, Interactive 3D Swine Production Training Simulation.

Listen to past Ag Media Conversations on Truffle Media. Or add Ag Media Conversations to your MP3 playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Truffle Media update for May 20, 2009, build those relationships before we need them

John Blue — Wed, 20 May 2009 20:40:05 -0700

New media & social information that might be of value to you:

From Sandy Carter, IBM VP of SOA and WebSphere Strategy, Channels, and Marketing, 'Is social media right for every business?'... Sandy's response "I think that this question is the wrong one. The right one is -- what is your overall goal for your company and its business model? What is your compelling value proposition that truly sets you apart? Then you can decide which social media tools to add to your overall company strategy and execution." Read more from Sandy at Marketing Profs article and listen to her interview (part 1 and part 2).
Chris Brogan (ChrisBrogan.com) has an eBook Trust Economies: Investigation into the New ROI of the Web that starts with "If You Build It, They Won’t Come". The book reminds us that relationships come before the sale and that we need to build those relationships before we need them. This is an easy read and highly recommended to share with friends and associates.
PodCamp Boston New Media Social Media Conference, August 8-9, 2009, University of Massachusetts - Boston. This is a hotspot of new and social media. Register soon as tickets are limited to 350. Can't get to Boston? There are several other regional new/social media conferences: Columbus, Ohio; Tempe, Arizona; Houston, Texas.

Who is using new/social media in Ag?

Monsanto: Turning Heads with Social Media: blog post by The Engaged Consumer.
Colorado Farm Bureau is leveraging Twitter to land their issues on nationally syndicated radio talk shows and to contributed to other media impressions. The feed is managed by CFB Communications specialist Shawn Martini, @agripundit.

Send us a note if you are using new / social media in agriculture and we will include it in next Truffle update.

Recent Truffle Media Productions

In 50 years we will produce 100% more food - Jeff Simmons, Elanco Animal Health, had a conversation with Truffle Media's Trent Fredenburg about what is needed to meet the world's food needs. Listen to the interview or read the white paper: Food Economics and Consumer Choice.

Ag Media Conversations for this update.

Audio Conversaton with Michele Payn-Knoper, Cause Matters, about using digital and social media in ag.

Listen to past at Ag Media Conversations on Truffle Media. Or add Ag Media Conversations to your MP3 playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Truffle Media update for March 11, 2009, agriculture and new media, what to keep an eye on.

John Blue — Wed, 11 Mar 2009 20:51:05 -0700

Truffle Media Update

March 11th, 2009

First, media & social information that might be of value to you:

Chris Brogan wrote a great article "Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business" for Marketing Profs. While the article does cost money, Marketing Profs offers a free trial period that you can easily take advantage of to get this and other useable media / marketing tools. Excerpting from the article "Social media is cool! Blogging and podcasts are cool! We’re so cutting edge! Twitter is like the future here today, and no one knows about it! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and I’m writing this for those who are scrunching their noses up and asking, “how exactly does this improve my business?” "
HARO - Help A Reporter Out™, this is a great simple tool to see what topics are being considered in the press. Also, if you are a reporter then this is a great, no-cost, source lead service.

Who is using new/social media in Ag?

Kay at Capital Press reminded me that they are on Facebook and Twitter, providing both with updates and stories.
Purdue University's International Progams In Agriculture is using a variety of media tools (blogs and photo sites) to share student experiences.
Virginia Tech College of Agriculture and Life Sciences, besides Facebook, they use Twitter to share updates on research and goings on at VT.

Trends sources to review

Pete Blackshaw Of Nielsen Online Gives Predictions For 2009.

Recent Truffle Media Productions

The Truffle team is at the Western Dairy Management Conference this week, and we just returned from the Pork Industry Forum/AASV with several conversations with industry leaders. We are attending the Texas and Southwestern Cattle Raisers Association annual convention and the National Institute for Animal Agriculture 2009 annual meeting, both of which will have key presentations available on several Truffle show series (BeefCast, DairyCast, and SwineCast).

New Ag Media Conversations released: Jennette Fulda, Author of "Half-Assed, A Weight Loss Memoir", highlights some of the new media actions she took to promote her book. She shares her promotion actions, from appearing on the Today Show and doing real book tours, to virtual book tours and setting up Facebook pages. Plus she gives her thoughts on future "new media".

Audio: Jennette Fulda on using new media channels to promote ideas.

Don't forget to add Ag Media Conversations to your playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Photo of sand sculpture of cows at the 2009 Cattle Industry Annual Conference.

Marketing CDs are DEAD!

Truffle Media Networks — Wed, 18 Feb 2009 21:11:25 -0700

Are you still handing out CDs as part of a marketing promotion campaign? Are they working? How do you know? Are you measuring your expense and return on this physical media?
Listen to Chris Penn and John Wall on their most recent Marketing Over Coffee ; There you will hear about John Wall using marketing CDs at a technology conference. He actually setup a measurable system to track all the CDs that were used (put in a computer and run). He handed out 75 to a highly targeted audience. None were put in a computer and run. John mentioned that on another campaign he handed out 150 CDs, again with none utilized.
John offers this idea: Boil down you message / idea to a business card and put a URL on the card. This is cheaper than a CD and the results are much easier to measure.

AgriMarketing, information, information design, marketing, metrics, new media, resources, tools

Are you still using print media to get word out?

Truffle Media Networks — Wed, 18 Feb 2009 20:53:57 -0700

Hopefully you have read the recent Time cover article "How to Save Your Newspaper" By WALTER ISAACSON Thursday, Feb. 05, 2009 ( http://tinyurl.com/b4f27d ).

But have you also read some of the counter discussions, like "How Not to Save Newspapers" By Owen Thomas, ValleyWag ( http://tinyurl.com/b2uwkl ).

Magazines/newspapers are expensive to produce (supply and delivery can account for half to two thirds the cost). With the print industry declining (follow http://www.foliomag.com/ for what is happening) how are you helping your ag focused clients navigate print as an option for advertising?

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Photo by by schoschie.

Agencies, AgriMarketing, information, new media, research, tools

Quick funny cow racing video from GEA WestfaliaSurge GmbH

Truffle Media Networks — Mon, 08 Dec 2008 00:55:47 -0700

From GEA WestfaliaSurge GmbH. this is an animated cow racing video: http://www.westfalia.com/hq/en/cowrace.html .

AgriMarketing, new media, video

AMC 0016 - Kim Newsom, Editor, FFA New Horizons Magazine - TruffleMedia.com

Ag Media Conversations — Thu, 20 Nov 2008 03:10:55 -0700

Kim Newsom, Editor of the FFA New Horizons Magazine, shares what the National FFA is doing with new media and social media to engage the 550,000 plus FFA members. Kim talks about the use of Twitter, Facebook, and FFA Nation, the FFA's online community exclusively for FFA members.

Click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Audio: Kim Newsom on the National FFA's use of new and social media.

education, FFA, new media, perspective, social media

AMC 0014 - Highlights of a recent large agricultural producer survey - TruffleMedia.com

Ag Media Conversations — Fri, 31 Oct 2008 20:27:42 -0700

Ned Arthur and Dr. Allen Gray chat about the highlights of a recent large agricultural producer survey. Dr. Gray is the director of Purdue University's Center for Food and Agriculture Business.

Click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Highlights of a recent large agricultural producer survey.

FYI, Watch an archive of the 2008 National Conference Webinar, presented on Oct. 16, 2008: https://gomeet.itap.purdue.edu/p10671788/. This is a webinar page with video and slide presented.

agribusiness, data, data, market research, purdue, survey findings

Did you miss the 2008 New Media in ag seminar?

John Blue — Fri, 10 Oct 2008 15:46:49 -0700

For those that were unable to attend, we would like to share the following presentations with you.

The keynote speaker was Chris Brogan (ChrisBrogan.com).

Click Play button below to listen Chris Brogan's presentation audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan seminar.

Chris Brogan shares his thoughts after the seminar on how businesses are seeking solutions to their new media and social media needs.

Click Play button below to listen Chris Brogan's after seminar interview audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan thoughts.

Updated community profiles on who is listening to Truffle shows.

To download PDF to your desktop, right click on link below and save to your local computer.
Community profiles

AMC 0011 - New Media Blogger Chris Brogan - TruffleMedia.com

Ag Media Conversations — Wed, 10 Sep 2008 01:58:37 -0700

Chris Brogan, honest appraiser of new and social media, shares his thoughts on how businesses are seeking new approaches and solutions to their issues.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan thoughts.

new media, social media