AgriMarketing

College Aggies Online is Back!

Truffle Media Networks — Thu, 15 Sep 2011 15:50:08 +0000

College Aggies Online is an initiative, and a contest, of the Animal Agriculture Alliance to connect college students from across the country who are interested in promoting agriculture. Participants receive training and instructions from industry professionals and enjoy access to a private forum to post information about current and emerging issues facing farmers and ranchers. Are you in a college or university, interested in agriculture, and want to connect with others to share your ag story? Sign up to College Aggies Online.

Consumer Food Trendspotting

Truffle Media Networks — Wed, 19 Jan 2011 13:57:04 +0000

via ift.org

The Institute of Food Technologists combines new information from the U.S. Census with consumer purchasing habits and retail rends to provide a detailed report on the American Family's eating habits.

Families with children comprise an influential segment of the U.S. population, and understanding their cooking patterns, health concerns, and dining out preferences is critical to effectively targeting them.

Of note are the two charts depicting U.S. household types by age of householder (image) and % of mothers making a strong effort to limit their child’s consumption of specific substances (image).

How Do You Communicate With Farmers And Ranchers?

Truffle Media Networks — Tue, 30 Nov 2010 21:59:55 +0000

via paulsenmarketing.com

Kristi Moss and Sara Steever, Paulsen Marketing, published a presentation highlighting some of the steps agri-marketers need to take to connect with those in agriculture.

Some of their advice?

What marketers need to take away from this is that digital properties are becoming the new face of business, and websites and e-newsletters must be mobile enabled to maintain the attention of the producers. Also, the number of producers using mobile devices will continue to increase with advancements such as larger screens and easier to use buttons.

The presentation contains several videos of producers sharing their thoughts on mobile devices, online privacy, and the shortcomings of current technology.

A PDF version of the presentation is also available.

AMC 0056 - How Do You Know Your Farmer?

Ag Media Conversations — Fri, 22 Oct 2010 23:26:02 +0000

Emily Zweber ( @ezweber) Emily Zweber Shares Story of Organic Valley Coop's Know Your Farmer Campaign.

Click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Emily Zweber shares an approach to knowing your farmer through Organic Valley's web site.

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Farmers and Ranchers Using Social Media?

Truffle Media Networks — Sat, 04 Sep 2010 03:53:48 +0000

How are Farmers and Ranchers Using Social Media? The Agvocacy 2.0 Conference produced energy, conversation, and excitement among the farmers and ranchers attending.

Truffle Media update, Virtual Walking the Pens and FoodChat

John Blue — Wed, 19 Aug 2009 02:26:16 +0000

Aug 18th, 2009

What is being said in agriculture new/social media?

From Pfizer Animal Health A new version of the Virtual Walking the Pens game was released July 24. This digital game helps swine producers learn about production and management practices through digital gaming. The Virtual Walking the Pens game releases a new scenario each month and allows swine care takers to compete online against other growers throughout the nation. Test your swine production management skill at the Virtual Walking the Pens – Interactive 3D Training Simulation (hear interview below).
From Canada Online Social Networking and Your Agri-Business. The Government of Alberta, Agriculture and Rural Development, is encouraging agribusiness and farming operations to include social media / new media into their marketing plans. Discover more on how it can enhance agri-business.
Reminder: #foodchat August 18, 8pm - 10pm EDT. Participate in the conversation and learn more about Back to School Nutrition.

New media & social information that might be of value to you:

From Blog Indiana: Panel Q&A, August 14, 2009, audio of Chris Brogan, Krista Neher, Amy Stark, Chris Baggott, and Chris Lucas on blogging and social media.
Ways to connect on Twitter: Are you looking for connections on Twitter? Best way is to participate in real time discussions that occur throughout the week. To learn more, review the Twitter Chats group list on Google Docs. Major groups include #JournChat (journalism) and #pr20chat (public relations).

Send us a note if you are using new / social media in agriculture and we will include it in next Truffle update. Ag Media Conversations:

Audio AMC 0028 - Virtual Walking the Pens, Interactive 3D Swine Production Training Simulation.

Listen to past Ag Media Conversations on Truffle Media. Or add Ag Media Conversations to your MP3 playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Truffle Media update for May 20, 2009, build those relationships before we need them

John Blue — Thu, 21 May 2009 03:40:05 +0000

New media & social information that might be of value to you:

From Sandy Carter, IBM VP of SOA and WebSphere Strategy, Channels, and Marketing, 'Is social media right for every business?'... Sandy's response "I think that this question is the wrong one. The right one is -- what is your overall goal for your company and its business model? What is your compelling value proposition that truly sets you apart? Then you can decide which social media tools to add to your overall company strategy and execution." Read more from Sandy at Marketing Profs article and listen to her interview (part 1 and part 2).
Chris Brogan (ChrisBrogan.com) has an eBook Trust Economies: Investigation into the New ROI of the Web that starts with "If You Build It, They Won’t Come". The book reminds us that relationships come before the sale and that we need to build those relationships before we need them. This is an easy read and highly recommended to share with friends and associates.
PodCamp Boston New Media Social Media Conference, August 8-9, 2009, University of Massachusetts - Boston. This is a hotspot of new and social media. Register soon as tickets are limited to 350. Can't get to Boston? There are several other regional new/social media conferences: Columbus, Ohio; Tempe, Arizona; Houston, Texas.

Who is using new/social media in Ag?

Monsanto: Turning Heads with Social Media: blog post by The Engaged Consumer.
Colorado Farm Bureau is leveraging Twitter to land their issues on nationally syndicated radio talk shows and to contributed to other media impressions. The feed is managed by CFB Communications specialist Shawn Martini, @agripundit.

Send us a note if you are using new / social media in agriculture and we will include it in next Truffle update.

Recent Truffle Media Productions

In 50 years we will produce 100% more food - Jeff Simmons, Elanco Animal Health, had a conversation with Truffle Media's Trent Fredenburg about what is needed to meet the world's food needs. Listen to the interview or read the white paper: Food Economics and Consumer Choice.

Ag Media Conversations for this update.

Audio Conversaton with Michele Payn-Knoper, Cause Matters, about using digital and social media in ag.

Listen to past at Ag Media Conversations on Truffle Media. Or add Ag Media Conversations to your MP3 playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Truffle Media update for March 11, 2009, agriculture and new media, what to keep an eye on.

John Blue — Thu, 12 Mar 2009 03:51:05 +0000

Truffle Media Update

March 11th, 2009

First, media & social information that might be of value to you:

Chris Brogan wrote a great article "Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business" for Marketing Profs. While the article does cost money, Marketing Profs offers a free trial period that you can easily take advantage of to get this and other useable media / marketing tools. Excerpting from the article "Social media is cool! Blogging and podcasts are cool! We’re so cutting edge! Twitter is like the future here today, and no one knows about it! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and I’m writing this for those who are scrunching their noses up and asking, “how exactly does this improve my business?” "
HARO - Help A Reporter Out™, this is a great simple tool to see what topics are being considered in the press. Also, if you are a reporter then this is a great, no-cost, source lead service.

Who is using new/social media in Ag?

Kay at Capital Press reminded me that they are on Facebook and Twitter, providing both with updates and stories.
Purdue University's International Progams In Agriculture is using a variety of media tools (blogs and photo sites) to share student experiences.
Virginia Tech College of Agriculture and Life Sciences, besides Facebook, they use Twitter to share updates on research and goings on at VT.

Trends sources to review

Pete Blackshaw Of Nielsen Online Gives Predictions For 2009.

Recent Truffle Media Productions

The Truffle team is at the Western Dairy Management Conference this week, and we just returned from the Pork Industry Forum/AASV with several conversations with industry leaders. We are attending the Texas and Southwestern Cattle Raisers Association annual convention and the National Institute for Animal Agriculture 2009 annual meeting, both of which will have key presentations available on several Truffle show series (BeefCast, DairyCast, and SwineCast).

New Ag Media Conversations released: Jennette Fulda, Author of "Half-Assed, A Weight Loss Memoir", highlights some of the new media actions she took to promote her book. She shares her promotion actions, from appearing on the Today Show and doing real book tours, to virtual book tours and setting up Facebook pages. Plus she gives her thoughts on future "new media".

Audio: Jennette Fulda on using new media channels to promote ideas.

Don't forget to add Ag Media Conversations to your playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Photo of sand sculpture of cows at the 2009 Cattle Industry Annual Conference.

Marketing CDs are DEAD!

Truffle Media Networks — Thu, 19 Feb 2009 04:11:25 +0000

Are you still handing out CDs as part of a marketing promotion campaign? Are they working? How do you know? Are you measuring your expense and return on this physical media?

Listen to Chris Penn and John Wall on their most recent Marketing Over Coffee ; There you will hear about John Wall using marketing CDs at a technology conference. He actually setup a measurable system to track all the CDs that were used (put in a computer and run). He handed out 75 to a highly targeted audience. None were put in a computer and run. John mentioned that on another campaign he handed out 150 CDs, again with none utilized.

John offers this idea: Boil down you message / idea to a business card and put a URL on the card. This is cheaper than a CD and the results are much easier to measure.

AgriMarketing, information, information design, marketing, metrics, new media, resources, tools

Are you still using print media to get word out?

Truffle Media Networks — Thu, 19 Feb 2009 03:53:57 +0000

Hopefully you have read the recent Time cover article "How to Save Your Newspaper" By WALTER ISAACSON Thursday, Feb. 05, 2009 ( http://tinyurl.com/b4f27d ).

But have you also read some of the counter discussions, like "How Not to Save Newspapers" By Owen Thomas, ValleyWag ( http://tinyurl.com/b2uwkl ).

Magazines/newspapers are expensive to produce (supply and delivery can account for half to two thirds the cost). With the print industry declining (follow http://www.foliomag.com/ for what is happening) how are you helping your ag focused clients navigate print as an option for advertising?

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Photo by by schoschie.

Agencies, AgriMarketing, information, new media, research, tools