Recent updates

SwineCast will be joining you at the MN Pork Congress (St. Paul, Jan 18-19) and the Iowa Pork Congress (Des Moines, Jan 25-26).  In addition we'll be sharing Farmscape.ca coverage of the Banff Swine Seminar, courtesy good friend Bruce Cochrane.  Be sure to check back regularly, or better yet set up your free downloads via iTunes to carry SwineCast with you [iTunes link].

Be sure to hear the conversation with Chris Novak, CEO of the National Pork Board, as we discuss strategic communication efforts currently underway to increase consumption in the U.S.  Good stuff, and a link to the McRib Tracker website!

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Do you want to capture your agriculture conference presentations for those that could not attend? Truffle Media can help you build your Conference Connection today.

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Spread the word! *|SHARE:Twitter,Facebook,LinkedIn|*

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Marketing and Agriculture Posts To Help You

1. Audio: Do You Have Leadership Traits? - Ian Davis, retired Managing Director at McKinsey & Company, recently shared his top five leadership traits with Stanford's Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the 'up and comers' that are ready for advancement [audio][video].
2. Learn How Social Media Is Being Used by HSUS - This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (a.k.a.
   
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This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (aka agvocate) their agriculture, farm, and ranch story.

Click arrow below to play.

How can you utilize social media in agriculture? What steps should you take when general media portrays farming operations in a negative light? This webinar offers some guidance, tools, and resources to help. Webinar from Dairy Management Inc. and myDairyToolkit.com, December 14, 2011.

For full screen, click on player below. Click to share video with others.

I was recently reminded of Chris Brogan's "My 3 Words for 2011" (plus 2010, 2009, and 2008) and thought how I would apply this to Truffle Media Networks.

One of the recommended approaches is to

"think long and hard about what these words will mean for you, how you can sum up an entire PERSPECTIVE into these words, and how you can use them as guideposts for your actions in the coming year."

So in this spirit I take a jab at creating the three words and share the deeper why.

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