Recent updates

AMC 0046 - How the Minnesota Twins Use Social Media To Engage Fans

Ag Media Conversations — Fri, 30 Jul 2010 16:35:10 -0700

Chris Iles ( @minnesotatwins), of Minnesota Twins Baseball Club, talks about how gaining fans' trust and engaging them over time takes persistence. He also shares stories on the launching of the new Target Field. This conversation is from the 2010 Ag Media Summit's New Media Market Basket tour in Minneapolis, MN, USA.

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Chris Iles on MN Twins use of social media.

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DairyCast update for July 29, 2010, The Heat Is On

John Blue — Thu, 29 Jul 2010 19:42:11 -0700

The intro note is short this week: Trent and his wife, Karen, are starting on a new venture with the birth of their son, Silas Arthur. Please feel free to send wishes and notes via Feedback@DairyCast.com.

As the temperatures continue to remain high, I wanted to remind you of the Amaferm Beat the Heat Challenge. Learn more about Amaferm and how it can help you become more profitable and your cows more efficient. And discover all of the details of this exclusive offer for you as a DairyCast member here.

Dairy Conversations For Your Operations

Audio: How to properly detect heat stress in your herd - Dr. Larry Hollis, Kansas State Cattle Veterinarian, shares how to properly and accurately diagnose heat stress.
Audio: Once heat stress is identified, what do we do? - Dr. Larry Hollis, Kansas State Cattle Veterinarian, takes us through the action steps that we should take once we have identified heat stress.
Audio: How zoning may affect your niche or agritourism business - Roger McEowen, Director of the Center for Agricultural Law & Taxation, provides his legal insights into a recent zoning case that may impact niche and agritourism businesses.

Agriculture Telling its Story

Has USDA Lost Its Way? - From the Beef Blog, Purdue Phil shares a post made by Gary Truitt of Hoosier Ag Today - "The firing of Shirley Sherrod for allegedly making racist remarks quickly turned into the scandal of the summer in Washington. With the BP oil spill plugged, the media machine was hungry for a new story, and Vilsack gave them what they wanted."
What Do Ag Organizations Do? - How are agricultural organizations restructuring to meet needs of next generation of farmers & ranchers? What are specific ways agricultural organizations can collaborate to proactively share messages around food, fuel, feed & fiber? This Agchat provides information, resource links, and discussion on agriculture, farm, and ranch Organizations.
Moving The Farm Bill 2012 Forward - The design and development of the USA Farm Bill 2012 has already started. What is needed to get from here to there? How will the issues of Cap and Trade affect the process? Will agricultural subsidy policy and implementation be changed? This Farm Bill 2012 resource page will keep you updated on developments and conversations.
Looking For A Job In Agriculture? - The outlook for agriculture employment is good. Several resources and tools can assist you in discovering agriculture job and career opportunities.

Don't forget to add DairyCast^® to your playlist!

Thanks, again, for listening!

Trent Fredenburg
Your DairyCast Host

1.877.28DairyCast (1.877.283.2479)
Feedback@DairyCast.com

BeefCast update for July 28, 2010, Wet Distillers May Be a Mistake for Heifers

John Blue — Thu, 29 Jul 2010 16:07:33 -0700

BeefCast^® Conversations

Audio: Once heat stress is identified, what do we do? - Dr. Larry Hollis, Kansas State veterinarian, takes us through the action steps that we should take once we have identified heat stress.
Audio: How can you improve your supplement to best meet your cattle's needs? - Dale Blasi, Beef Cattle Specialist at Kansas State University, weighs in on how you can optimize your supplement program for your stockers or cow/calf pairs on Spring and Summer pastures.
Audio: Wet Distillers May Be a Mistake for Heifers - John Jaeger, Kansas State beef cattle scientist, talks about his research into using wet distillers' grain for replacement heifers and finishing cattle.

Agriculture Telling its Story

Has USDA Lost Its Way? - From the Beef Blog, Purdue Phil shares a post made by Gary Truitt of Hoosier Ag Today - "The firing of Shirley Sherrod for allegedly making racist remarks quickly turned into the scandal of the summer in Washington. With the BP oil spill plugged, the media machine was hungry for a new story, and Vilsack gave them what they wanted."
Agriculture Sustainability - What does it mean to be 'sustainable' in agriculture? How do biodiversity and water issues play a part in ag sustainability? This Agchat discussion provides information, resource links, and discussion on agriculture sustainability.
Moving The Farm Bill 2012 Forward - The design and development of the USA Farm Bill 2012 has already started. What is needed to get from here to there? How will the issues of Cap and Trade affect the process? Will agricultural subsidy policy and implementation be changed? This Farm Bill 2012 resource page will keep you updated on developments and conversations.
Looking For A Job In Agriculture? - The outlook for agriculture employment is good. Several resources and tools can assist you in discovering agriculture job and career opportunities.

Don't forget to add BeefCast^® to your playlist!

Invite your colleagues to the BeefCast^® conversation by forwarding this update to them.

Changed your name? Work at a new company? Update your BeefCast^® email profile.

Thanks, again, for listening.

Trent Fredenburg
Your BeefCast Host

1.877.63Beefcast (1.877.632.3332)
Feedback@BeefCast.com

Truffle Media Update for July 23, 2010, Pre-Ag Media Summit

John Blue — Fri, 23 Jul 2010 03:17:49 -0700

Truffle Media Networks brings focused agricultural conversations to agri-business professionals across the beef, dairy, poultry, swine, and crop industries. Learn more how Truffle Media Networks can help you connect with agri-professionals.

Marketing Posts To Help You

Ag Media Summit - The Ag Media Summit is July 24 - 28, 2010 in St. Paul, Minnesota. Several social/new media channels are available for those not attending or those that can't see it all!
- The Twitter hash tag for the event is #AgMS,
- Several presentations will be streamed via Ustream,
- Of course there is an Ag Media Summit Facebook page,
- You can follow the Ag Media Summit Twitter account,
- Set your phone to receive SMS text message updates, and
- Read the Ag Media Summit blog page.
- Did I miss anything?
- FYI, the Truffle team will be in St. Paul for the event. Let's have a Coke or a beer: Send us a note via Twitter @TruffleMedia or post a note on TruffleMedia.com.
I Scream, You Scream, We All Scream… - Cause Matters is challenging all those in agriculture to share their favorite scoop of advocacy with each other. "Your flavor could be a great recipe, food tips, a quick example of how you tell your farm story, an idea of how we can better 'agvocate' in the future, ways you’ve used social media to talk about food/fuel/feed/fiber, programs on food literacy, photos of educational events, a great blog – whatever you’d like to share that’s connected to food or farm." Michele Payn-Knoper has even offered a $25 gift certificate to a local ice cream shop and an hour of phone time to chat about agvocacy ideas with the person with the most flavorful scoop.
Generating Ideas - The Aspen Ideas Festival just wrapped up a week of thinking and shared the many thoughts and ideas with the world with through its web site. Some of the world's most inspired and provocative thinkers, writers, artists, business people, teachers, and leaders were gathered for the event. Each day, they taught, spoke, and interacted with a lively audience.
Integration of Mobile Marketing Into Email and Online Programs is Still Low - Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized experiences are relevant to their email audiences, but nearly two-thirds say they are integrating social technologies into their email efforts, according to a survey from eROI.
Will Using Social Media for Non-Profit Campaigns Muddy the Outcome? - Chris Brogan highlights a concern about using social media to promote non-profit / charity giving campaigns. "The problems with using social channels heavily for things like vote-raising events like this is that it floods one’s channel with that kind of promotion."

Truffle Media is looking for your input on where you see improvements in how businesses engage customers. What are your thoughts on how digital tools can connect your business to customers? Are you satisfied with how you connect with customers?

We would appreciate your input on communications, engagement, and product creation. Please take our quick 2-minute survey. Plus, by completing the survey, you will be entered to win a $100 Target gift card.

Survey link: http://www.surveymonkey.com/s/media-and-marketing

You Need To Know: Agricultural Stories Being Told

Agriculture Sustainability - What does it mean to be 'sustainable' in agriculture? How do biodiversity and water issues play a part in ag sustainability? This Agchat discussion provides information, resource links, and discussion on agriculture sustainability.
Moving The Farm Bill 2012 Forward - The design and development of the USA Farm Bill 2012 has already started. What is needed to get from here to there? How will the issues of Cap and Trade affect the process? Will agricultural subsidy policy and implementation be changed? This Farm Bill 2012 resource page will keep you updated on developments and conversations.
What Are Consumer Attitudes Toward Food, Health, and Nutrition? - The International Food Information Council Foundation’s 2010 Food & Health Survey was the conversation starter for a Foodchat discussion.
Looking For A Job In Agriculture? - The outlook for agriculture employment is good. Several resources and tools can assist you in discovering agriculture job and career opportunities.

Stay connected: send us a note or connect via LinkedIn, Twitter, or Facebook.

The Truffle Media Networks team
feedback@TruffleMedia.com

SwineCast update for July 22, 2010, Who Will Take Charge Of Livestock Health? Veterinarians Or Regulators?

John Blue — Thu, 22 Jul 2010 17:38:06 -0700

I keep hearing it's too early to be this hot. Weights are down in combination of high heat/humidity levels and poor quality corn. Feed grain growers are urged to carefully monitor grain as we use up the last of the 2009 crop. Winter warm spots on the sides of bins and the hurry to get damp corn stored could be causing another mold bloom behind closed doors. Dr. Bob Thaler of North Dakota State addressed this issue at the World Pork Expo.

Don't forget the opportunities summer grilling may provide in keeping the neighbors on your good side. Indiana Pork Producers are taking such neighborly steps with the "Year of Pigs" at the Indiana State Fair. We're at the stage in our industry where every consumer impression must be a good one. Take time to reach out with community events and activities now!

What front-burner issues do you want SwineCast to tackle for you? Tell us at feedback@swinecast.com.

SwineCast^® Conversations

Audio: Who Will Take Charge Of Livestock Health? Veterinarians Or Regulators? - Dr. Howard Hill helped make the case to "follow the science" recently at a congressional hearing on antibiotic use in livestock production and antibiotic resistance in humans.
Audio: In Indiana - It's The Year Of Pigs! - Mike Platt, Executive Director of the Indiana Pork Producers Association, shares the innovative product promotion efforts which are paying off in Indiana.
Audio: Disease and Pathogen Elimination AASV Presentation Review - Dr. Gordon D. Spronk, Dr. Mark Engle, Dr. Luc Dufresne, and Dr. Jean Paul Cano, go over some of the disease and pathogen elimination highlights and impacts to pork producers and swine veterinarians.
New presentations from the 2010 Boehringer-Ingelheim Change The Game Seminar, June 9 - 10, 2010, Des Moines, Iowa, USA.
- Audio: Area/Regional PRRS Control Efforts Show Promise And Enhance Profitability - Boehringer-Ingelheim shares recent updates in the effort to control or eliminate PRRS on a regional basis.
- Video: Can We Make Better Sense Of PRRS Sequencing? - Dr. Dale Polson, Dr. Amber Stricker answer the questions about how to make better use of ORF5 Sequencing for operational management, and they address the need to increase the use of sequencing to help understand what the PRRS virus is doing.
- Video: PRRS Area Regional Control & Elimination – What Does It Take? Is It Worth It? - Dr. Dale Polson talks about how the PRRS elimination team has evolved over time. Dr. Polson advocates there is a need to "Change The Rules" in the approach to eliminating PRRS.

Agriculture Telling its Story

Agriculture Sustainability - What does it mean to be 'sustainable' in agriculture? How do biodiversity and water issues play a part in ag sustainability? This Agchat discussion provides information, resource links, and discussion on agriculture sustainability.
Moving The Farm Bill 2012 Forward - The design and development of the USA Farm Bill 2012 has already started. What is needed to get from here to there? How will the issues of Cap and Trade affect the process? Will agricultural subsidy policy and implementation be changed? This Farm Bill 2012 resource page will keep you updated on developments and conversations.
What Are Consumer Attitudes Toward Food, Health, and Nutrition? - The International Food Information Council Foundation’s 2010 Food & Health Survey was the conversation starter for a Foodchat discussion.
Looking For A Job In Agriculture? - The outlook for agriculture employment is good. Several resources and tools can assist you in discovering agriculture job and career opportunities.

Don't forget to add SwineCast^® to your playlist!

Thanks, again, for listening!

Ned Arthur
Your SwineCast Host

1.877.SwineCast (1.877.794.6322)
Feedback@SwineCast.com

Recent updates

AMC 0046 - How the Minnesota Twins Use Social Media To Engage Fans

DairyCast update for July 29, 2010, The Heat Is On

Dairy Conversations For Your Operations

Agriculture Telling its Story

BeefCast update for July 28, 2010, Wet Distillers May Be a Mistake for Heifers

Agriculture Telling its Story

Truffle Media Update for July 23, 2010, Pre-Ag Media Summit

Marketing Posts To Help You

You Need To Know: Agricultural Stories Being Told

SwineCast update for July 22, 2010, Who Will Take Charge Of Livestock Health? Veterinarians Or Regulators?

SwineCast® Conversations

Agriculture Telling its Story

SwineCast^® Conversations