Results for #Agchat since: 2009-08-24 until: 2009-08-25
Note: The posts are read from top to bottom.
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agchat:
Hi all, you're eager this evening. The doors are now officially open. Please intro yourself, your location & intersest in #ag. #agchat
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JeffFowle:
There seems to be a bit of a delay on twubs, but better than seesmic, twitter & tweetdeck. #agchat
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meredithmo:
Allo allo. Meredith here; Brooklyn, NY. Sustainable food advocate, CSA coordinator. Starting food co-op in my neighborhood. #agchat
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agchat:
Welcome to all the new folks - glad you're here, along with our old friends. If Twitter stream goes down, please be patient. Tricky! #agchat
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agchick:
Howdy! Tricia here. 6th generation farmer and communications director for IL Corn Growers/Marketing Board.
#agchat
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agchat:
@JeffFowle Twubs has delay because of database feature. It's best alternative if Twitter goes down because of back-up option.
#agchat
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NWKSGMD4:
Wayne Bossert from Colby, KS entering agchat - a groundwater manager #agchat
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mpaynknoper:
Hi #agchat. Glad to see everyone. Michele Payn-Knoper, professional #ag speaker & moderating this evening. Looking forward to great convo.
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animalag:
Hi, it's my first time on here! I'm Sarah, communications coordinator for the Animal Ag Alliance. #agchat
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JeffFowle:
@meredithmo We'll have to chat later. We started a producers co-op a few yrs ago. Interested to hear how U R doing w/ yours. #agchat
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lmworden:
Hey everyone! Looks like we'll have a 'full house' tonight. Lindsey, working in the dairy industry, currently in VT #agchat
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capitalpress:
Gary West, associate editor for West Coast based Capital Press agriculture newspaper. A mainstream media journalist until 2005. #agchat
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OliverRanch:
@agchat Carrie Oliver, food entrepreneur particularly interested in supporting artisan meat providers (farms, trucks, butchers). #agchat
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jonlan:
Hello, #agchat ... SoCal here! Jon Lansner of OC Register. I'm your "victim" tonight, I hear!
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catalgen:
Good evening, Trent Fredenburg, beef producer and host of BeefCast & DairyCast #agchat
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wheatworld:
Try again...Melissa, communications dir. at National Assn. of Wheat Growers...good to talk with you all...#agchat
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agchat:
Special callout to mainstream media friends who are joining us. @jonlan has graciously agreed to be special guest & is on... #agchat
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chicknafoxhole:
Chick-I'm a consumer from the East Coast. Found agchat a few weeks ago.Learned alot, mad about recent smears on your hard work. #agchat
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JoDee_George:
Daren's on Twitter. No kidding. Listened to your AgriTalk interview. Nice work. Been a long week for the team I bet.
#agchat
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agchat:
@jonlan Please know that we appreciate your willingess to be on here. Folks, he does not report on #food & #ag issues, so go easy #agchat
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agchat:
Guidelines for #agchat, 8-10 pm ET 1)intro w/ location & #ag interest 2)stay on topic 3)start responses w/ Q# 4)play nice, be professional
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JeffFowle:
@NWKSGMD4 What exactly does a ground water manager do in KS? Local, State, County? By statute or are you under contract? #agchat
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agchat:
Wow - there are too many intros to keep up with. Welcome all - please keep networking. We'll have special guest first w/your ?s. #agchat
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capitalpress:
@jonlan I used to work for two of Freedom's other papers in Cali Jon. These are all nice folks. Passionate but nice. #agchat
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akleinschmidt:
Hi! My name is Andy and I work for Ohio State University Extension. My interest is in food production, crops and soils. #agchat
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agchat:
After questions for the mainstream media folks, we'll go to standard moderated ?s to 'keep the cats herded.' Lively convo expected. #agchat
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lmworden:
Tweetchat looks like she's up to the challenge of the "kitty rodeo" tonight! #agchat
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agchick:
ah yes, the best place to learn about what's new in agriculture...Farm Progress Show We'll be there with #FPS09 #agchat
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JeffFowle:
@NWKSGMD4 I'd like to chat w/ you 2 later. Our county is in the midst of building upon its current ground water ordinance. #agchat
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agchat:
For those who are joining us, this is a professional chat & personal/company attacks aren't cool. Appreciate your consideration. #agchat
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lisamackhill:
Hi #agchat From small diversified farm in NH, raising heritage critters -- pigs, cow, sheep, turkeys, chickens, ducks, geese, horses.
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NW_Monsanto_Co:
Nick from Monsanto Public Affairs from St. Louis checking in. Eating dinner in a few then hopping on. Talk in a few. #agchat
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UBetcha_Apparel:
Jenny - 5th Generation Farmers/Ranchers daughter - Owner of UBetcha Apparel - Just lurking tonight. #agchat
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TopProducerMag:
@jonlan I'm a trade journalist. I'm disgusted by the Time article, but I can feel your pain sometimes. Thanks for being here #agchat
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jonlan:
Can I ask a question? Any "hay" expert out in #agchat land? I hear hay business slumps from loss of construction biz uses. True?
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wheatworld:
@AFBFMace Similar story here...made it through a few internships, the college paper and some freelancing. Then to ag! #agchat
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agchat:
It seems people are anxious to get going, so we shall. @jonlan, could you please tell us more about your work as a journalist? #agchat
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agchat:
We now have special guest @jonlan answering questions. Please give him the floor for a few minutes before asking him questions. #agchat
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RLobb:
Hello, folks, this is Dick Lobb, PR dude at National Chicken Council. Greetings to producers nationwide! #agchat
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agchat:
@jonlan, the floor is yours. Can you tell us what you do, where, & any other info you'd like to share? #agchat
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JeffFowle:
@jonlan Put up a lot of hay. Yes, the market does seem to be following timber mkt. Havent heard of a link between two though. #agchat
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jonlan:
Brief bio 4 #agchat ... Columnist/blogger for OC Register (blog focus = housing) ... been blogging 3.5 years
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wheatworld:
@jonlan Another welcome - you're a sport! Tell us how often you write about ag/food subjects and how you find folks to interview? #agchat
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MaryHardawayM:
Can I ask a question? Any "hay" expert out in #agchat land? I hear hay business slumps from loss of construction biz uses. True?
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agchat:
A gentle reminder to all #agchat tweeps (& lurkers) - intro yourself before chatting. Past circumstances have created this need. Thanks!
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akleinschmidt:
@jonlan I'm certainly not a hay expert, but I know hay is down a bit in value due to the slump in the dairy business. #agchat
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jonlan:
More bio for #agchat ... Been journalist 30 years (7 w/Pgh. Press; 23 w/OC Register) Last 27 yrs in biz ...
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agchick:
Re: hay question. I think in this part of the country straw is used for construction purposes. Hay is a much needed feed. #agchat
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agchat:
@jonlan And what is your column & your blog typically centered around? How do you choose your sources?
#agchat
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WriteNowBiz:
have tried to - but I posted &everything shut down; didn't appear again; Jan; aL #agchat
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IMNchatter:
Ian Nachreiner, Ag advocate, SM guru, and Nat. Affairs minion for a CA ag org ... I'll be lurking while I grab dinner. #agchat
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agchat:
@jonlan 30 years is quite a tenure. How have you see journalism change in that time? #agchat
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JeffFowle:
@jonlan Slump in hay mkt in CA most likely linked to Dairy struggles. More supply than demand. Horse hay seems 2 be holding better #agchat
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jonlan:
As for my food work #agchat ... I've written a lot about fast food (U must folo @FastFoodMaven -- OC Register restaurant expert!)
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agchat:
For the folks just joining us, this is an #agchat with a special guest @jonlan, who has the floor for a few minutes before we ask ?s #agchat
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alexayers1953:
Alex Ayers, co-operator of family farm in IA, Grad student in Public Policy and Admin at Iowa State #agchat
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jonlan:
Over 30 yrs #agchat it seems a full circle. Started a 5-edition-a-day paper ... that "old" work feels lot like web news pace 2day!
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agchick:
@Jambutter He volunteered to answer general questions about journalism. "victim" only referenced the "hot seat" #agchat
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agchat:
@jonlan Thanks for your perspective. For clarity, he is here representing mainstream media. No political intentions at stake. #agchat
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Indianawinebabe:
Jeanette, former farm broadcaster and ag TV&print freelancer-current wine promoter, hog/grain farmer, mom and wife. North Indiana. #agchat
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agchat:
@jonlan Do you feel the journalist's role in seeking balance or objectivity has changed? Need for "hotter" stories now than before? #agchat
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AgriLawyer:
A little Alice in Chains in the background of my home always adds some flair to my #agchat experiences. #agchat
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Jambutter:
@agchat Does MSM include OC Register? Is it qualified to speak for such media properties as Time, WSJ, NYTimes? #agchat
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AFBFMace:
@jonlan Do you feel that the journalistic definition of "objectivity" from a general perspective has changed over the last 30 years? #agchat
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jonlan:
As for interaction w/food folks #agchat I recall good chats w/chain execs + national trade groups when, say, chicken or pork was hot
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agchick:
@Jambutter Can you just let things roll? If you don't approve, you're welcome to excuse yourself. Other journalists have been invted #agchat
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lmworden:
@Jambutter I don't think he's looking to speak "for" any of those entities...just looking to give perspective from "non-ag" media #agchat
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capitalpress:
@Jambutter Mainstream media refers to general news organizations, as opposed to trade media, or specialized in a specific subject. #agchat
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jonlan:
Can I ask #agchat ... what's the beef w/MSM ... pun noted!
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agchat:
@jonlan Could you please address the ? about objectivity and change over the last 30 years? Then we'll open it up for everyone. #agchat
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Jambutter:
@JeffFowle Having been in numerous recent chats w/ many on tonight, know first hand where this is going and don't agree. Surprised? #agchat
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WriteNowBiz:
stories sell; most don't want good stories but reactionary stories in demand -controversy but not too much controversy it seems #agchat
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agchat:
@jonlan If you stick around for the whole chat, you'll see references to unbalanced articles about #food & #ag. More of that later.
#agchat
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Jambutter:
@WriteNowBiz Or ppl want to use that to explain away real concerns about concentrated corporate interests b/n farmer and consumers. #agchat
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capitalpress:
Grouping mainstream or other media people all together would be like grouping all farmers and ranchers together. #agchat
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NateJaeger:
tweetchat has a great feature under the person icon, User Control, Block. #agchat
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TopProducerMag:
@jonlan Ag feels under attack. We can't tell our side of the story because nobody listens to the ag side. Objectivity is in ? #agchat
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agchat:
OK, we're about to open it up for ?s for @jonlan. Each person needs to try to limit themselves to one ? if at all possible #agchat
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AgriLawyer:
@Jambutter For some reason grunge music is my thinking cap music - some enjoy classics, not this lawyer here though #agchat
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jonlan:
My view of fast food #agchat? A grand American biz serving needs/wants of masses! I know they'd sell healthier food, if anybody wud buy it!
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agchat:
We have a variety of interests; please remember to keep it professional and non-antagonistic! Value of chat is in community #agchat
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agchick:
@jonlan I think the point is that stories like Time's cover read as op-editorial rather than balanced news reporting. #agchat
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JPlovesCOTTON:
@jonlan I don't think there is a "beef" between MSM & ag. However sometimes ag doesn't feel fully represented in MSM. #agchat
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akleinschmidt:
I strongly concur RT @agchat: We have a variety of interests; please remember to keep it professional and non-antagonistic! #agchat
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agchat:
What media questions do you have for @jonlan? Floor is now open for about 5 minutes. #agchat
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agchick:
When I worked in industry media, I was expected to represent both sides. Big difference between "news" and "comment" #agchat
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JPlovesCOTTON:
RT @jonlan: My view of fast food #agchat? A grand US biz serving needs/wants of masses! They'd sell healthier food, if anybody wud buy it!
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agchat:
Are you "window shopping" at #agchat? Stop in and intro yourself; we're a friendly bunch & like to know who's watching.
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SimpleAsDirt:
@jonlan I dont know if there is a beef just a huge gape of knowledge
and experience. Disconnet between what we do and why we do it #agchat
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animalag:
If it bleeds, it leads... that's how you sell newspapers. Media leans towards the sensational and people don't know the truth #agchat
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jonlan:
Media of 30 yrs ago #agchat was devoted 2 being news source. Right or wrong, then came perceived need to "explain" complex world.
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agchick:
@lenejohansen Right, I agree. Unfortunately I think the line is blurred among the audience when entertainment is the news #agchat
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agchat:
@jonlan My big media question for #agchat is how you prefer to have businesses such as #ag communicate soundbytes.? #ag needs to learn
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agchick:
RT @jonlan: Media of 30 yrs ago #agchat was devoted 2 being news source. Right or wrong, then came perceived need to "explain" #agchat
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amgrose:
Amanda Rose, in the Sequoia Natl Forest w 15 chickens and a garden, lurking during #agchat
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Jambutter:
We need to stop confusing real investigative journalism (e.g., Schlosser) with sensationalized editorials (e.g., FOX news) #agchat
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tbtamartin:
Hello Tweets! Barbara Martin dairy farmer central California...got my meatloaf in oven lookin forward to a bit of chat #agchat
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WriteNowBiz:
the truth isn't laid out there for people to decide nearly as much - the "case" is made as if spoonfeeding #agchat
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lmworden:
@wheatworld Mags don't "have" to be as fair and balanced as newspapers - they hit a targeted audience that agrees w/ their POV #agchat
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maureenogle:
Historian. Writing history of meat in America, 1870-1990. Reading and learning. Thanks for this opportunity. #agchat
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wagfarms:
Val Wagner...beef producer, family farmer and mother of four...all in one lifetime. Come from southeastern North Dakota. #agchat
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ksfarmbureau:
@jonlan Agree on perception of need to explain. That was downfall, media with no knowledge became self proclaimed experts. #agchat
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wheatworld:
@lmworden Very true...though to see that and the exercise story in TIME - the def. of mainstream mags - was a bit shocking. #agchat
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agchat:
For those just joining us, we have @jonlan from mass media answering our ?s for a few more minutes. What would you like to learn? #agchat
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kubileya:
RT @Jambutter We need 2 stop confusing real investigative journalism (e.g. Schlosser) w/ sensationalized editorials (e.g. FOX news) #agchat
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jonlan:
Plz look @ real estate industry #agchat ... they tried to blame the media 4 reporting on their own bad practices. Look where they r now!
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agchick:
@lmworden So is there an upside to trying to communicate the other viewpoint, or do we just let it go? #agchat
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mpaynknoper:
@jonlan So has the need to be the objective news sources been put on the backburner to getting more readers/viewers/followers? #agchat
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daisy17:
awesome! RT @meredithmo Meredith here; Bklyn NY. Sustainable food advocate, CSA coordinator. Starting food co-op in my neighborhood. #agchat
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Jambutter:
@ksfarmbureau According to those negatively impacted by facts, i.e., industrial infrastructure b/n majority of farmers and consumers #agchat
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jonlan:
Fast food works #agchat cuz it hits the flavor/value/time sweetspot! If there's a 99-cent filling fruit salad, perhaps, I'd grab that!
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lmworden:
@agchick Definitely think we can't just "let it go", esp in cases like recently w/ Times. Just commenting on diff btwn mag & newsppr #agchat
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agchat:
If you have a question for @jonlan - please use his name directly so he knows it is for him. Couple more minutes of your ?s #agchat
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agchick:
Sexy spokesperson/ sexy topic. That means controversy. RT @noonfarm: What would it take to get the Ag perspective in the news #agchat
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gilmerdairy:
Will Gilmer, a dairy farmer from Alabama with dial-up access that's even slower than normal tonight, is now joining in #agchat
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JeffFowle:
What happened to journalism that presented sides to an issue and let the reader decide? Has society been "dumbed" down? #agchat
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capitalpress:
It's been interesting to go from mainstream media to ag press. Farmers disliked talking to MS newspaper, but will talk to farm pub #agchat
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Jambutter:
@jonlan Due respect, how can you tweet here tonight as representative of MSM? You are throwing out one opinion after another. #agchat
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jonlan:
What is the "ag perspective" #agchat? Is it totally self-serving? Can u style it to be more universal/consumery?
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lmworden:
@JeffFowle I think so. People don't read to learn nearly as much as they used to. Just want to be entertained. #agchat
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AFBFMace:
Great point. Ag is not being singled out. Everyone is receiving same shoddy coverage. RT @jonlan: Plz look @ real estate industry. #agchat
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maureenogle:
I live in Iowa, where we have (had) serious ag journalists. Prob. is that in pat 30 yrs. big corps bought media comps. #agchat
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tbtamartin:
@noonfarm for an AG perspective I believe we need $$. A total AG coalition there are too many facets of AG. 1 ambassador so to speak #agchat
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kansfarmer:
@jonlan What would your advise be to farmers who feel MSM is picking out isolated "bad" cases in their slanted reporting? #agchat
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wvpmc:
Hi all - Wendy Van Parys Marketing Communications from CT #agchat
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maureenogle:
And result is big comps seek national readership, and don't think of rural/farming issues as "national." #agchat
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agchat:
About 1 more minute to ask ?s of @jonlan, then we'll move on lots of ?s for moderator this eve. #agchat
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lmworden:
@agchick Limited capital - that's probably most of our problem! Of course, farmers are resourceful, just have to be focused properly #agchat
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WriteNowBiz:
people going hungry in the news - food shortages, drastic action gets attention #agchat
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Jambutter:
@agchick Pitching "virtues" of fast food that I've heard a thousand times by those economically benefiting from fast food? #agchat
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JeffFowle:
@jonlan Do you feel that "timeing" is an issue. Are media co. pushing to be 1st w/ story and missing the "meat?" #agchat
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agchick:
As a former newspaper writer,magazine writer, radio broadcaster, I'll say it's really easy to slant every story, even uninentionally #agchat
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lenejohansen:
I think @jonlan has a point though, what is the problem with media coverage of ag. There will always be the Pollans of this world #agchat
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ChaffinOrchards:
Is there an agreeance that all ag, small or largescale needs more transparency? Shouldn't buyers be entitled to educated choices? #agchat
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tbtamartin:
RT @JeffFowle: What happened to journalism that presented sides to an issue and let the reader decide? Has society been "dumbed" do #agchat
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maureenogle:
I agree. Schlosser never presented himself as "investgative journalist." Emph. was on "good story," rather than facts. #agchat
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agchick:
Imp to hear this from ag...RT @jonlan: What is the "ag perspective" Is it totally self-serving? be more universal/consumery? #agchat
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jonlan:
One bit of advice #agchat .. Don't overestimate media's clout. Did anybody take 2006 stories on risks of novel mortgages seriously?
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wheatworld:
Very much agree @agchick As a former newspaper writer...I'll say it's really easy to slant every story, even uninentionally #agchat
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lucas_sjostrom:
Lucas here joining late. In the dairy industry from the state with the most cows per capita (VT)... but sinking slowly :( #agchat
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wagfarms:
Problem isn't media coverage, that will always happen. The problem is we need 2 respond, not just wait 4 someone else 2 talk 4 ag. #agchat
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TopProducerMag:
@jonlan How could we do that to satisfy the media? Is a farmer biased? Yes. So is the Union of Concerned Scietists, PETA, et al. #agchat
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Mica_MonsantoCo:
Mica with Monsanto in St. Louis. Joining the chat now that the one-year-old is off to bed and a glass of wine has been poured.
#agchat
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jonlan:
Time pressure #agchat is more a media problem for online breaking news than long pieces for print!
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wheatworld:
I'd say it's clear from some of the voices we're hearing from tonight that #agchat isn't just one part of the industry #agchat
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agchat:
OK, Q1 is coming up. For those just joining us, we @jonlan volunteered to serve as media rep to answer our questions. Thanks to him. #agchat
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Jambutter:
Not liking a thoroughly investigate story (e.g., 60 Minutes, Fast Food Nation) doesn't mean its sensational. #agchat
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agchick:
@wagfarms Agree, I advise farmers to tell their own stories as many people/interests are telling it for them already. #agchat
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jonlan:
Yes @wagfarms #agchat Any group in the news -- biz or otherwise -- needs an effective response system!
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agchat:
Q1 via @narthur Is mainstream media sensationalizing (e.g. Jerry Springer) to combat traditional media malaise? What do we do? #agchat
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capitalpress:
@JeffFowle Print media folks are getting into visual audio realm. It's part of the online world of information distribution now. #agchat
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narthur:
jonlan, the old PR game was to build relationships with journalists. How to do with social media? #agchat
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UBetcha_Apparel:
RT @wagfarms: Problem isnt media coverage tht will always happen.Problem is we need 2 respond, not just wait 4 some1else 2 talk 4 ag #agchat
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agchat:
As a reminder, please respond to moderator ?s with a Q# in advance of your comments.This helps with following convo tomorrow. Tks! #agchat
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TruffleMedia:
@tbtamartin re: total AG coalition; who does that involve? AFBF, FFA, USDA, USGC, NPPC, NCGA, ... #agchat? Or, min who should be on board?
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mpaynknoper:
@jonlan - thanks for coming to the #agchat sandbox. Appreciated your perspective from media standpoint. Please stay if you wish.
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capitalpress:
Q1 It would be a mistake to generalize about media, just like ag industry doesn't want to be generalized. #agchat
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agchick:
Q1 It's all a ratings game, driving advertiser dollars. Entertain'm or lose'm So yes, "news" must be entertaining.
#agchat
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agchat:
Q1 is now on platform folks. Let's all walk in the same direction or this is pointless - regardless of your position. #agchat
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AgriLawyer:
A huge problem is that #ag is meant to be a a multi-faceted industry, think of in-fighting during farm bills over scarce resources. #agchat
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kubileya:
Seems any journalist not toeing 'ag is perfect' party line is automatically written off as sensationalist liar #agchat
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capitalpress:
Q1 Compare your local paper or TV station to Springer and you are starting off on a bad foot. #agchat
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DairyAdviser:
Mark Varner. College professor and dairy adviser. Tonight, I'm from southern Indiana attending a cow conference #dha #agchat
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ChaffinOrchards:
I don't think MSM is necesarily fueling this fire. I think people want to opt out of commodity mindset, people want choices #agchat
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Jambutter:
RT @Kubileya Seems any journalist not toeing 'ag is perfect' party line is automatically written off as sensationalist liar #agchat
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mpaynknoper:
Q1 via @narthur Is mainstream media sensationalizing (e.g. Jerry Springer) to combat traditional media malaise? What do we do? #agchat
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RinckerLaw:
My dear Ag chatters - I'm sorry that I'm MIA again from #agchat tonight. Been a crazy month for me. Hope to be back soon!
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DairyAdviser:
Mark Varner. College professor and dairy adviser. Tonight, I'm from southern Indiana attending a cow conference #dha #agchat
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ChaffinOrchards:
I don't think MSM is necesarily fueling this fire. I think people want to opt out of commodity mindset, people want choices #agchat
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Jambutter:
RT @Kubileya Seems any journalist not toeing 'ag is perfect' party line is automatically written off as sensationalist liar #agchat
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mpaynknoper:
Q1 via @narthur Is mainstream media sensationalizing (e.g. Jerry Springer) to combat traditional media malaise? What do we do? #agchat
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RinckerLaw:
My dear Ag chatters - I'm sorry that I'm MIA again from #agchat tonight. Been a crazy month for me. Hope to be back soon!
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agchick:
Q1 Even ag industry media outlets struggle to maintain audience against competing entertainment. My radio show had 2 be gud AND fun. #agchat
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THE_REAL_BEEF:
Q1: From our experience with Time...yes. Obvious attempt to tell one side of the story to sell mags. Look at cover. #agchat
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tbtamartin:
@agchick entertaining is important to catch consumer but media still responsible for correct and even reporting #agchat
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agchat:
Q1 via @narthur Is mainstream media sensationalizing (e.g. Jerry Springer) to combat traditional media malaise? What do we do? #agchat
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JeffFowle:
Q1 MSM does sensationalize to make ratings, but I think in general they are just as uninformed as the public. Blind leading blind. #agchat
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Jambutter:
Q1: Media are watchdogs that get to the bottom of the story, whether we like what they expose or not. #agchat
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jonlan:
PR game @narthur #agchat is still relationships w/journalists. Social media is great tool; find reporters on Twitter/etc. + start talking!
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AgriLawyer:
Q1: MSM is reacting to declining sales as the TMZs and bloggers of the world break news faster w/ less research #agchat
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agchick:
@tbtamartin Q1 I'm not removing responsibility of media for accountability in reporting, just that it's tough to hold an ear #agchat
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AFBFMace:
Objectivity is in they eye of the beholder, but I do like seeing both sides presented. Last week that came up short. #agchat
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capitalpress:
Q1 it's easy to see the holes in stories when it's about you or your business. #agchat
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WriteNowBiz:
this isn't bringing much for converesation so talking blind here but division is an issue - with ag facing many fronts #agchat
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agchick:
Q1 RT @jonlan: PR game still relationships w/journalists. Social media great tool; find reporters on Twitter/etc. + start talking! #agchat
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AgriLawyer:
But remember "Time" has always been one for controversial or discussion probing topics - remember 1966 cover "Is God Dead?" #agchat
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kubileya:
Q1: Don't think MSM is sensationalizing much. In fact, don't think they go far enough in reporting some of the bad stuff that I C #agchat
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Jambutter:
Q1: 24 hour news is sensational. Weekly or less frequent magazines are investigative. Otherwise they wouldn't exist today. #agchat
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agchat:
Folks, how about we all take a deep breath and realize there is no sense in pointing fingers. This is a conversation - two-sided. #agchat
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THE_REAL_BEEF:
Q1: I was shocked how thin TIME has become. Clearly desperate times call for desparate measures. #agchat
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capitalpress:
Try explaining how milk prices are set or wheat subsidies in a sound bite. Very difficult to do. #agchat
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NW_Monsanto_Co:
Q1: MSM certainly plays a role to tell story, as blogs use a lot of linking. But more blogs are becoming focused on own reporting. #agchat
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chicknafoxhole:
Larger than ag. Search for all stories re: animal interest; focus is on sensational AR side. #agchat
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JPlovesCOTTON:
Realistically most MSM have fewer & fewer staff, staff has less ag background. Important to provide a framework, some knowledge #agchat
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WriteNowBiz:
finding those people to talk to is difficult though! post on a regular basis doing things ag related but sources are silent #agchat
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agchick:
RT @agripundit: When did we start requiring gov't agencies and/or researchers 2 prove a negative when testing safety of anything? #agchat
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agchat:
@Jambutter If you'd like to participate in the chat, you need to not be insulting. People aren't going to respond to you. #agchat
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NW_Monsanto_Co:
Q1: So I think finding the freelance bloggers are imp. as MSM is turning to them as sources too. #agchat
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agchick:
Agree w/ @JPlovesCOTTON Ag must rely on and support their membership orgs to help fill knowledge gap, but individs must b involved #agchat
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AgriBlogger:
Chuck Z., President of ZimmComm New Media, in my couch recliner w/heating pad and Mac in lap. Glad to be here. #AgChat
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BrianaKirkwood:
Q1: 24 hour news is sensational. Weekly or less frequent magazines are investigative. Otherwise they wouldn't exist today. #agchat
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tbtamartin:
@agchick Agreed we need to get creative. Even potato chips showing potato farmer and cranberry farmers in bogs Q1 #agchat
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Jambutter:
What concerns me is that large financial interests (e.g., Monsanto, food processors) stand firmly b/n farmers & consumers. #agchat
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lmworden:
Q1 All media today is focused on getting people to "buzz" (talk) about what they write about. Can't do that with "boring" subjects #agchat
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agchat:
Welcome to everyone - glad you're here even if you didn't get a personal callout. #agchat
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elizgreene:
The media image of a large "factory" farm was much different than what I saw. Adorable family working very hard.
#agchat
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meredithmo:
@capitalpress Processing companies, esp bigger ones, are in constant contact w/media too. Or at least they have the capacity to be. #agchat
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OliverRanch:
@agchat May I simply suggest most non-ag people, reasonably well informed, are trying to help farmers/pickers/truckers not opposite? #agchat
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Jambutter:
@agchat Insulting? Calling someone out on their bias is tonight's theme. Or does that only apply if they're not represented? #agchat
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JPlovesCOTTON:
few MSM has a chance to put the time in stories they used to. And very few have ag reporters. #agchat
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tbtamartin:
Q1 Humor, Shock, Heart felt works, farmers need to use those emotions. Put a face behind product, #agchat
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AgriLawyer:
@OliverRanch I agree many are well-intentioned, but many non-ag are imposing their value structure upon the type of help they offer #agchat
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AgriBlogger:
Q1: Mainstream media is sensationalizing 'cause they refuse to change and are desperate. They waited too long to join the convo! #AgChat
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wheatworld:
Complication is a big issue. I often say wheat is not widgets. Good place to start when reporter innocently asks about bread lines! #agchat
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agchat:
Q2 is now up for you to kick around, folks - hopefully in a good way. :) #agchat
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agchick:
Q2 some interests have sold notion that "big ag" victimizes "family farmers" I'd like to correct that. #agchat
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WriteNowBiz:
RT @maureenogle: Worth noting that historically, ag had trouble communicating its issues. In 1800s, "MSM" skewed toward urban#agchat #agchat
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amgrose:
@capitalpress I'm reading about the early political campaign for the equalization fee (1920s) and still don't understand the pricing #agchat
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NateJaeger:
Q1 @tbtamartin touching emotions is right. start by stop using words like "industry", "producers", consumers love "farmers" #agchat
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RinckerLaw:
Q1: My two cents - Ag needs to help bridge gap b/w urban and rural America. The worlds don't understand each other. #agchat night!
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bstammen06:
Q2:Even though my family maybe contract growers, we are still a family farm #agchat
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wagfarms:
Q1 Farmers live in facts & numbers, but we need 2 communicate w/ emotion & heart as well. Not just the "how," but the "why" as well. #agchat
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wheatworld:
Q2 Not wheat-specific: farmers are real people, and so are folks who work at the companies they hear the worst about! Talk to them! #agchat
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akleinschmidt:
Q2 answering my own question: I'd like to extend a personal invitation to visit several modern ag farms. Both crops and livestock. #agchat
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fugazimocon:
RT @Jambutter: Not liking a thoroughly investigate story (e.g., 60 Minutes, Fast Food Nation) doesn't mean its sensational. #agchat
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KYSheepandGoat:
Q2 Back in the quill pen days when I was a working "Journalist" we tried to be fair representing both sides. Afraid that's missing #agchat
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tbtamartin:
Q2- being a dairy farmer I want them to know how much I care for our animal and how proud I am of our product. #agchat
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THE_REAL_BEEF:
Q2: That so-called "factory farmers" regardless of position in food chain are real people who care about the food they produce. #agchat
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AgriBlogger:
Q2: They should get out on some farms (plural) before making judgments for one thing. Talk to farmers! #AgChat
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wagfarms:
Q2 Farmers live in facts & numbers, but we need 2 communicate w/ emotion & heart as well. Not just the "how," but the "why" as well. #agchat
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JPlovesCOTTON:
I'd love to find a way to get ag covered more routinely, not just when big stories break. Help people have a day-to-day feel. #agchat
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noonfarm:
Q2 Seems we need to answer question "why does ag have to defend themselves" How did we become the bad guys? #agchat
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agchick:
Q2 I invited a journalist to a farm 2 wks ago. Answer: 2 busy, story's already done. Fighting a media w/ ltd resources of their own. #agchat
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NW_Monsanto_Co:
Q2: If you have the time, visit more than one farm for your story. Stay in touch with farmer through the year. #agchat
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agchat:
Thanks for helping keep the chat in order by using Q2 in advance of your responses. You're doing great. Many ?s to get through. #agchat
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agchick:
Q2 As @jonlan said, it's about bldg relationships. We in ag don't see what could be news or feature stories b/c it's everyday 4 us #agchat
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NW_Monsanto_Co:
Q2: Follow the farmers like you follow other beats. Don't lose touch with them. Plenty of stories from the farm. #agchat
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narthur:
Q2 - our large hog farm is the result of 4 generations working together, Corp. status forced by govt tax schemes. #agchat
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lenejohansen:
Also, I think it is important to remember that the journalist reflect the community around them, and many live in urban areas. #agchat
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ChaffinOrchards:
I have worked in largescale feedlots & small family farms. Small microsustainable operations are the wave of the future. #agchat
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wheatworld:
Q2 When i say "talk to a farmer" I'm not saying "to get the party line". They're the industry experts - that's why you talk to them #agchat
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ChaffinOrchards:
All through ag school I heard about mis-quoted science. Spend a day in a feedlot and tell me avg folks would want to eat that meat #agchat
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gilmerdairy:
Q2: the farming methods I use are different than those of my grandfather, but I'm putting in the same blood, sweat, & effort #agchat
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JeffFowle:
Q2 The vast majority of farmers & ranchers are great stewards of the land and their livestock. #agchat
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ksfarmbureau:
@kubileya Seriously not true. Open to discussion, just informed one. Many don't know or understand ag. If they did, both sides win.
#agchat
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cr8cakes:
i would love to watch a TV show, say on FN, that illustrates the beginning (farmer) to end (chef, cheesemaker, baker) THE PROCESS #agchat
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NWKSGMD4:
Q2: MSM is too general to interest many on a detailed topic, while trade pubs are too detailed and appeal only to the trade. #agchat
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akleinschmidt:
@agchick good point about limited resources for media. I hadn't given that much thought. I'll need to take that in to account #agchat
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PutnamAg:
Joining late tonight. Glen Arnold, County Extension Educator in Ohio. #agchat
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mpaynknoper:
@kubileya What you might see at #agchat is defensiveness & real concern about objectivity. How would it feel if Time ran anti-organic cover?
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ChaffinOrchards:
Right wrong or other, rather than placing blame on MSM farmers should give the free mkt what they want. #agchat
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agripundit:
If evil seed COs prevent studies on their seed, wer do organic advocates get the data for their "studies"? Oh yeah, theyre made up. #agchat
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agchat:
Wrapping up Q2 before posting Q3. Sure to make you think. Don't shoot the messenger. #agchat
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JeffFowle:
RT @NWKSGMD4: Q2: MSM is 2 general to interest many on a detailed topic, while trade pubs R 2 detailed & appeal only 2 the trade. #agchat
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agchick:
I talk about "spoon feeding" stories. When the story is pre-produced, it's palatable to overworked, underpaid media person. #agchat
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cr8cakes:
i think there is already great interest out there, Look at the success of Fast Food Nation, Food Inc. TV is the next logical choice
#agchat
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WriteNowBiz:
Q2 - wherever possible too watching what is said to not 'insult' other forms of ag - all in it together #agchat
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ryansabalow:
@JeffFowle Couldn't resist. The vast majority of people who drive cars, don't run people over. But it's news when they do #agchat
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Jambutter:
@agchat Your protecting clearly biased industrial interests on #agchat eliminated a lot of credibility you had in my book. Not insult. Fact.
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ksfarmbureau:
@kubileya We have many organic farmers in our membership. They have market and we support it. But it takes all to feed the world. #agchat
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kubileya:
@KSFarmBureau *Every* journo who does not agree w/ u is called sensationalist liar. Schlosser, Pollan, Walsh, Kristof, etc. #agchat
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agchat:
Q3 via @TruffleMedia Is #ag calling kettle black? Hard ?, but tactics used in recent articles have likely been used by modern ag. #agchat
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AgriBlogger:
Q2: Ag issues like free market are not simple b&w issues. Not sure MSM journos willing to learn it. Ag reporters live it. #AgChat
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tbtamartin:
Not part of this topic but ABC channel 30 is calling it H1N1 whoo hoo #agchat
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JeffFowle:
Q2 Quality of story reflects character of writer. Good stories get ample & fair invstgtion of facts. Dont make decision 4 audience #agchat
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animalag:
Consumers should have choice to purchase conventional, organic according to their needs #agchat
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agchat:
Q3 now on deck. Are we the pot calling the kettle black? #agchat
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ryansabalow:
Reporters are constantly bombarded with requests for "positive coverage" from all industries. Not just ag. #agchat
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akleinschmidt:
Q3 this is an excellent question, and I have thought about it for months due to issues unrelated to recent events. #agchat
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agchick:
RT @ryansabalow: Reporters are constantly bombarded with requests for "positive coverage" from all industries. Not just ag. #agchat
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mlewindy:
Mike, 5th Gen Pork Producer, Central Indiana, better late then never
#agchat
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AgriBlogger:
Q3: Can anyone point to an example of ag using the kind of tactic that started this? #AgChat
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JeffFowle:
W/ current "speed" of information, have press releases led to poor investigation of stories? #agchat
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emptysandwich:
as oftn as I try 2 participate in #agchat they always degrade 2 if U dont C it R way yr wrong. As @agpundit put it evryone else makes it up.
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lmworden:
@JeffFowle Not necessarily press releases, but web 2.0 makes it WAY too easy to get bad info out there too quickly. #agchat
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geekygirl602:
@Jambutter I'm a fanatic organic gardener and grow most my own food but need everyone's perspective. We've a lot of people to feed. #agchat
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meredithmo:
Got to run, all. Will catch up and read the last 45 minutes at home. Have a good night. #agchat
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lucas_sjostrom:
Q3 I think we play a lot more defense than offense, so we don't have as much time to sensationalize stuff, otherwise we might more #agchat
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NateJaeger:
Q3: Must tie good food back to good animals and animal husbandry. #agchat
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lenejohansen:
Are there any ag think tanks? As in 501(c) rather than a trade organization? #agchat
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cowartandmore:
A bit late to a lively evening. Kathy Swift, large animal vet, artist, mom, and hear to talk ag. #agchat
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TopProducerMag:
@kubileya Ethanol artificially drove up corn prices is one. We more than produced enough extra corn for the ethanol mandate. Source? #agchat
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agchat:
@emptysandwich Are you responding to a Q? We dont' all agree here, but ask for folks to be respectful.Let me know if don't see that. #agchat
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agchick:
Q3 Ag industry organizations generally organized around improving methods, increasing margins, legislative concerns. PR is new #agchat
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AgriBlogger:
Q3: No. I can't think of ag even having that kind of "audience" to do something like the Time article. #AgChat
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tbtamartin:
Q3 I don't care what issue it is journalism has the responsiblity of exposing ALL sides of the story #agchat
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wvpmc:
@maureenogle message competes w/ med community, quasi-med advice don't consume, + consumer suspicion about rising prices #agchat
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agropinion:
Q3 #agchat. We're all too polite and afraid to pick a fight or we think someone else will speak up.
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JeffFowle:
@lenejohansen Every morning from 5 - 6 at the local cafe. All non-profit farmers. Or were you referring to something else? lol #agchat
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agchat:
Let's wrap up Q3 and move on to Q4. Focuse needs to be on constructive outcomes for #ag. #agchat
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ksfarmbureau:
@kubileya Would like to invite you to real farm to see real people, real caring. Yes, Niman is beef industry, many others like them. #agchat
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capitalpress:
One thing ag can and should do is show how good intentions, like enviro regs, actually create large mega farms everyone seems 2 hate #agchat
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WriteNowBiz:
the way things are presented can change the story entirely depending on sources and info; not giving all sides but 1 side #agchat
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agchick:
@NateJaeger But it wasn't historically that. Ag builds demand by creating new uses, not PR/Issues Mngt. That is recent need. #agchat
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RLobb:
not sure about black pot (?), but I wrote a letter to Time that hormones are NOT used in poultry. Simple fact. #agchat
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JPlovesCOTTON:
Q3. I really appreciate it when 2+ sides are given. Shows the reporter knows I can consider various viewpoints. But that isn't norm #agchat
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kubileya:
@KSFarmBureau Oh, okay. I'll go next door. I know y'all like to think ppl who don't agree r ignorant on farming, isn't the case here #agchat
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alexayers1953:
@kubileya while HSUS does want to get rid of meat, they start getting people to not want "industrial ag" by making it appear bad #agchat
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capitalpress:
Exposing all sides of the story is a good theory, but not practical. Every nut may have an opinion, or side to share. #agchat
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AgriLawyer:
Q3: I think Ag suffered from negligence not attacking, Many say ag ignored the consumer over the years, which is opposite of time #agchat
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emptysandwich:
@agchat Please excuse me i forgot #agchat was added 2 my post automatically just a private frustration not being able 2 have civil disc.
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geekygirl602:
@Jambutter Since I care about consumers and small farms, I think the best way to understand is listen to the industrialists. #agchat
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JeffFowle:
RT @capitalpress: 1 thing ag should do is show how good intentions, like env regs, create large mega farms everyone seems 2 hate #agchat
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hyperlocavore:
#agchat "the farmer" is used here in the same way "the troops" were used in arguments against the war - as a flack shield for industry.
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lenejohansen:
@agchick I ask because the difference is important in outreach to media and activity focus. Trade focus on legislation v outreach #agchat
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AgriLawyer:
Q3: I say this based on the fact that there is urgency to get out a message now, because of more aggressive ppl telling it for ag #agchat
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mpaynknoper:
Q4 Proactive positioning is best outcome #ag can ask for. #farms & others in ag need to connect w/people to get balanced story. #agchat
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agropinion:
Q4 Our city friends need to know we can't feed the world via farmer's market. Farming big doesn't mean you aren't safe or healthy #agchat
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agchick:
@lenejohansen Right, I understand. But member driven orgs have membership who r uncomfortable w/ "tooting own horn" type activity #agchat
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machinefinder:
Good evening from John Deere Machinefinder. Checking in late here. How's everyone's evening going? #agchat
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agchat:
Folks, respectfully ask you to stick to the question at hand, which is Q4. Thanks - it helps keep everyone having a good chat. #agchat
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JoDee_George:
Q3: @kubileya There r some bad actors in ag so I believe u. I hope u agree that groups should b judged on majority, not minority. #agchat
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kubileya:
@KSFarmBureau Don't blv there is room for the type of industrial ag that has ruined my ecosystem & kept rural communities in poverty #agchat
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AgriBlogger:
It's interesting to see some non-ag input that shows how little they understand the business. But that's why #AgChat is important! #AgChat
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capitalpress:
Everyone wants there to be clear cut good and bad, write and wrong, just or unjust and reporting to show that. Life not so simple #agchat
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AgriLawyer:
Q4: I hope it isn't a knee-jerk rebuttal, but rather a call to get out the many sides (not just two) on the issues discussed in MSM #agchat
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cowartandmore:
RT @agropinion Q4 City friends need to know we can't feed the world via farmer's market. Big doesn't mean you aren't safe or healthy #agchat
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THE_REAL_BEEF:
Q4 For MSM to ID opinion as opinion. If TIME wants to be opinion, so be it. Don't disguise as news. #agchat
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ksfarmbureau:
@agchick Agree. Big problem - member driven orgs have membership who r uncomfortable w/ "tooting own horn" type activity. #agchat
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RLobb:
Q4: I'd be happy if I got to comment on every negative statement about my industry. Usually we do not have that chance. #agchat
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animalag:
Q4 Farmers are people, too. Care about community/animals/consumers. Work hard, use science to feed nation. #agchat
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NateJaeger:
Q4: Hopefully we can re-position positively. So that next time we can beat them to the punch w/ our own great story. #agchat
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alexayers1953:
Q4: I think we want the consumer to understand that there is no way to feed the world by farming the way my grandparents did #agchat
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agchick:
Q4 I think it's important to remember that our rebuttal must not be as sensational, despite the tendency to yell at top of lungs. #agchat
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capitalpress:
@RLobb Don't wait for the phone to ring. Dial out. Send an e-mail. Get your card in reporters' Roledexes. #agchat
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JoDee_George:
@Jambutter Your "story" appears to be full of "research" not any actual ag/farming experience. Hard to buy your point of view. #agchat
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wvpmc:
Q4 create a balanced story based on careful + accurate fact checking #agchat
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Mica_MonsantoCo:
Q4 Response/rebuttal shows that there is a lot of POVs on this topic, invites reader to learn more on his/her own.
#agchat
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AgriLawyer:
Q4: I believe the point-by-point rebuttal is ineffective, as many seem to digest singular statements as biased. #agchat
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TopProducerMag:
Q4. Rebuttal must be well thought out and reasonable. Not the best here, but keep emotion out
#agchat
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mlewindy:
People need to understand that economies of scale drove us to be larger. Just like WalMart...etc.... We are price takers #agchat
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PotatoPro:
Most news today is created by a stakeholder. Stimulate people to read stories from different sources to get the full picture. #agchat
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NW_Monsanto_Co:
Q4: Worry about telling your story. Not every farmer is the same and neither is every reporter. #agchat
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AgriBlogger:
Q4: Hopefully factual information will make its way to consumers to counter one sided BS like the #Time article. #AgChat
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akleinschmidt:
Q4 I've said it before, and few others have said it 2night. We really need to decouple small, local always=safe. May/may not be true #agchat
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agchick:
Q4 Rebuttals, more maximum effect, must be seen and acknowledged by policy makers/influencers. #agchat
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mlewindy:
RT @alexayers1953: Q4: I think we want consumer to understand that there is no way to feed the world by farming way my grandpa did #agchat
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ksfarmbureau:
@kubileya Your statement over the top. Some problems, yes, but I have beautiful rural areas with caring, enviro concerned farms. #agchat
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mpaynknoper:
Q4: Not sure I agree that response is the best tactic. IMO, it's more about proactive relationship building & more in #ag talking. #agchat
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AgriLawyer:
Q4: Whether you agree with Hurst's article, the narrative and contemplated approach seems to carry more weight than quick stats. #agchat
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agchick:
Q4 Also, ag can continue outreach to underserved who never see a Time cover or watch cable news. More food drives, fund extension. #agchat
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capitalpress:
I've worked at newspapers where we measured how much space we gave to each side. Same length and number of quotes. #agchat
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RLobb:
@capitalpress Reporters I know to contact are not problem. Yr paper calls me. The bad stuff usually comes out of the blue. #agchat
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agropinion:
Q4 We also need to ensure that 2 sources isn't confused for 2 sides of an issue -- take journalists to task to use both sides #agchat.
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AgriBlogger:
Q4: Are we sure that Time article has any impact? Does anyone read it anymore really? People get info from lots of places today. #AgChat
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animalag:
Q4 @agrilawyer: Stories definitely need a mix of science and human element. People don't want to read stats alone! #agchat
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kubileya:
@KSFarmBureau I'm happy for your beautiful rural areas. It's good that my home can be the ecological sacrifice zone for you #agchat
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agchat:
Gentle reminder, folks, we are on Q4. Please take your personal exchanges out of the #agchat stream to help those participating.
#agchat
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agropinion:
RT TopProducerMag: Q4. Rebuttal must be well thought out and reasonable. Not the best here, but keep emotion out (put science in) #agchat
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bendtracy:
@hyperlocavore You want to save Afghanistan-the most failed state in the world? Bring them sustain. ag. #agchat. And save billions on guns!
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agchat:
Q5 Via @NEFarmBureau Would there be interest in a clearinghouse to report agenda-driven media contacts (those who seem suspicous)? #agchat
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kubileya:
@alexayers1953 Increasingly, free market is wanting humanely raised, hormone-free, antibiotic free food- market keeps on growing #agchat
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phildawgkey:
Somehow #ag needs to blend of emotion and science. Animal Rights people get huge traction with only emotion, no science reasoning
#agchat
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ksfarmbureau:
@kubileya We're in trouble for not staying on subject. Maybe can visit with you later. Might even find a middle ground. #agchat
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JoDee_George:
Q4: The TIME link flew around SM like crazy. If we can commit to sharing neutral/pos articles in our SM circles, it would b good. #agchat
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TopProducerMag:
Q5. Immediate response is YES. But...at what cost. If we start blacklisting reporters, you cut off your nose to spite your face. #agchat
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agchick:
Q5 Remember, that plays to both sides. I think this train has already left the station. Naive to expect a return 2 true "journalism" #agchat
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lenejohansen:
@kubileya Ag is giving the market what consumers ask for now, cheap, reliable, and safe. Safe based on history of food supply. #agchat
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NateJaeger:
Q5: I think a clearinghouse is bad use of time. Let's spend it organizing our own message and not worry about who's against us #agchat
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RayLinDairy:
Q4 Key thing that needs to be conveyed is we care. We care about our comm(you)nities, our environment & our animals! #agchat
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Jambutter:
Apparently, industrial food thought it would run roughshod through social media. Big mistake! #agchat
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lmworden:
Q5 Not sure there would be a benefit to that...We're already hearing so much about "those that don't agree" and bias, see no point. #agchat
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geekygirl602:
I think a moth just got into my stir fry. Yuck. Thanks for the lively discussion. #agchat.
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lmworden:
Q5 Not sure there would be a benefit to that...We're already hearing so much about "those that don't agree" and bias, see no point. #agchat
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geekygirl602:
I think a moth just got into my stir fry. Yuck. Thanks for the lively discussion. #agchat.
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AgriLawyer:
Q5: a clearinghouse sounds too much like a "propaganda ministry" to me, where they are the final call on what is bias #agchat
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lenejohansen:
And guys, as a reporter working on these issues. Ag orgs are entrenched and hard to get in touch with, even if I tried hard and long #agchat
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mpaynknoper:
Folks, we all knew this was going to be a hot #agchat this evening. Hope you're all finding it beneficial. Different strokes, diff folks.
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amgrose:
Is there a readily available resource for reporters to find sources/real farmers of all types? #agchat
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lmworden:
@JoDee_George Excellent point-ppl typically spread neg things like that story-rarely do we share rly great stories we see abt ag #agchat
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agropinion:
Q5-- I want to know who is a vegetarian or a card carrying HSUS member #agchat
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THE_REAL_BEEF:
Q5 Tempting, but don't think it's the route to go. Let's have a clearinghouse of reporters who learned ethics at J school. #agchat
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JoDee_George:
Q5: Turning our back on all of the time-stretched reporters is nail in coffin. It is good to share info abt media but that's it. #agchat
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agchick:
Q5 The answer is Yes if re: gov't "peer review panels," etc. Otherwise, no. Journalist shudn't be forced to reveal source. #agchat
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AgriBlogger:
Q5: I agree with #AgChick. I don't hold out any hope to really impact MSM. Esp. if there is no longer MSM in the near future. #AgChat
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lucas_sjostrom:
Q5. I think the internet is the Wild Wild West rightnow, it'll settle down some how soon so that there is some law and order #agchat
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phildawgkey:
Q5: Ag needs to be on the offensive, not defensive. Its hard cause rural areas have smaller voice though. Clearinghouse = defensive #agchat
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agchat:
Well, at least that was easy one. Q6 coming up shortly. Did we mention the tweet-up at #FPS09 on 9/1, 3-5 pm CT? #agchat
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RayLinDairy:
Q5 It sounds like a good idea at first however could quickly create bias on our part as Ag in our responses to them #agchat
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JeffFowle:
Refreshing to see Sean Hannity cover CA water debacle. However ag stories not directly impacting consumer R often overlooked in MSM #agchat
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UBetcha_Apparel:
Q5: NO! Wouldn't this be adding even more fuel to the fire by wanting to "blacklist"? #agchat
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lmworden:
@lenejohansen Bc most ag orgs are spending so much time trying to help their members nowadays,don't have much time to devote 2 media #agchat
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PutnamAg:
As an Extension person I often connect reporters with local farmers. Find a farmer for the topic. @amgrose #agchat
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capitalpress:
Would farmers want journalist to have their cell phone numbers? We know you have them. Journalist, ag media or MSM need quik replies #agchat
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tbtamartin:
Q5 I do think that would give more accountability and transperancy. not good used as a blackball #agchat
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NateJaeger:
Q6: If that's what they have in mind, let's use it! Our family farms still posses all of those qualities. #agchat
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lucas_sjostrom:
@agchat Q6 Because it is hard to take pictures inside our beautiful new ventilated and more humane barns, red looks good in the sun #agchat
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agchick:
I don't give out the members I rep cell numbers to journalists but will set up a call to media after confirming deadline #agchat
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lmworden:
Q6 Isn't coverage nowadays saying the exact opposite? That many farms are just monstrous food factories? Opposite of yesteryear! #agchat
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agchat:
RT Q6 via @farmerscotty Why does the media portray us in #ag as stuck in 1950's-era through photos & references to good ole days? #agchat
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AgriLawyer:
Q6: I'm not sure if I agree with the assertion as based on recent criticisms of "factory farms and feedlots overrunning the country" #agchat
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TopProducerMag:
Q6 It's Charlotte's Web view of the world. It's what people know and want to believe. #agchat
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RayLinDairy:
Q6 The 3-5 generation divide between personal knowledge of farming, in combination w/ the continual romanticism of Ag #agchat
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KYSheepandGoat:
Q6 Comfort zone. They'd like things romanticized, but I don't think you can feed 7 billion people that way. #agchat
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alexayers1953:
Q6: Because that is what they think people want to see, a farmer on an old cabless tractor, not the GPS driven ones we use now #agchat
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lenejohansen:
@kubileya I am happy they are growing bigger, means we are growing richer! Also that there are more options for farmers to select. #agchat
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TruffleMedia:
@agchat Q5 re: clearinghouse; crowd sourcing info on "bad" articles/reporters/writers, Digg like up/down? +space for other side? #agchat
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capitalpress:
Personally, I'm glad to see numbers of ag folks growing on Twitter, Facebook. Etc. It makes it easier to find people to contact. #agchat
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AgriBlogger:
Q6: I don't think that's the way farmers are always portrayed, esp. on local level. When they are though it stands out. #AgChat
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Jambutter:
Funny to see #agchat trying to define "un-biased" MSM reporters. Has kind of a "Salem" feel to it...
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mpaynknoper:
@NateJaeger Q6 Can't agree. Disconnection creates distrust. We should be proud of science, technology & animal care advances. #agchat
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cowartandmore:
Q6 Good question. I'm glad I don't have to be a veterinarian with 1950's technology. #agchat
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alexayers1953:
What the media should show is how efficient farmers have become and the improvements in #ag over the last several decades #agchat
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NW_Monsanto_Co:
Q6: Does some of that have to do with driving by the farms on the road? Worn-out red barns and Alice Chalmers tractors by the fence #agchat
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agchick:
Q6 Ag needs 2 take some resp 4 this. The knowledge gap hasn't threatened us in past like it duz now, we're playing accuracy catchup #agchat
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noonfarm:
Q6 Seems contradictory. Often we are painted with that brush then we are the factory farm. Confusing to all. #agchat
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lenejohansen:
Q6 The sweet petting zoo from our childhood is the only reference most people have to a farm. #agchat
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animalag:
Q6 Just like in NYT op-ed, farming's romanticism is gift and curse. Nostalgia keeps people from seeing how good we have it now! #agchat
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NW_Monsanto_Co:
Q6: And to clarify: people drive by the farm and think of it a certain way. Need to stop in and take a look more. #agchat
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agchick:
Q6 BUT, when I twitpic photos, vids from my farm, I'm accused of advocating big ag. So where's my line of tolerance? #agchat
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lenejohansen:
@Jambutter As a reporter, it is interesting to hear other people's view on what the job entails. Same as the ag folks have probably. #agchat
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THE_REAL_BEEF:
Q6 Sometimes we're our own worst enemy on this one. We perpetuate the American Gothic image rather than shaping a future one. #agchat
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phildawgkey:
Q6: Some of the romanticism can still be used to advantage. For instance, americans have large respect for the cowboy archetype #agchat
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capitalpress:
Not all farmers are so modern. We tell folks all the time our stories are on our website. Many still say they don't do websites. #agchat
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mlewindy:
@lmworden efficiency is creating a healthier animal or plant. It also improves the environment. But it is not visable to outsiders #agchat
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wvpmc:
Sustainability is a topic that cuts across industries - perhaps a way to introduce ag technology to journalists? #agchat
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agropinion:
RT @agchick: Q6 BUT, when I twitpic photos, vids from my farm, I'm accused of advocating big ag. #agchat (Big isn't bad)
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JeffFowle:
RT @THE_REAL_BEEF: Sometimes we R our own worst enemy on ths 1. We perpetuate American Gothic image rather than shaping a future 1. #agchat
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lmworden:
@mlewindy I completely agree w/ that. I'm just saying that many associate "efficient" w/ (our great label) "big ag". Perception. #agchat
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NateJaeger:
RT @phildawgkey: Q6: Some romanticism can still be used to advantage. For instance, americans have large respect for the cowboy #agchat
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gilmerdairy:
Q6: We try to present our family farm as what it is...a small, modern dairy with an old-timey work ethic #agchat
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agchat:
Wrapping up Q6 Why does the media portray us in #ag as stuck in 1950's-era through photos & references to good ole days? #agchat
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OliverRanch:
@agchat Here's an #agchat question I've long wanted to ask. If you raise your own livestock for food/milk do you use steroids/antibiotics?
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phildawgkey:
RT @gilmerdairy: Q6: We try to present our family farm as what it is...a small, modern dairy with an old-timey work ethic. PERFECT! #agchat
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WriteNowBiz:
true but if there is room for all in ag then lg vs small is just different not better/worse as portrayed; not "modern/oldfashioned" #agchat
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JoDee_George:
Q6: @agchick Sharing your vids/pics DOES make a difference. Youre educating non-ag about real farm/family life. Don't stop. Please. #agchat
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phildawgkey:
Q6: Ag needs to promote advances while promoting traditional values that are lost on many urban dwellers. #agchat
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noonfarm:
Q6 Diversity is great but often seems to be at the expense of others. Organic vs conventional..... #agchat
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TruffleMedia:
#agchat Q6 the word "farm" has that old time feel; continuing the myth: Old McDonald Had a Farm, fairs,&commercials portray farming that way
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AgriLawyer:
Q6: Romanticism goes a long way - little kids dress up as pirates from 1800's, but think of current problems with Somalian pirates #agchat
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agchat:
Q7 via @akleinschmidt Inference is big, modern, efficient=bad, unsafe, 'souless'. Where/when did we lose connection-How to repair? #agchat
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FairFoodFight:
RT @AgriLawyer: Q4: Whether you agree with Hurst's article, the narrative ...seems to carry more weight than quick stats. #agchat || agreed.
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lmworden:
@OliverRanch My family uses antibiotics to treat our cows when they are ill and can benefit from it. Milk is withheld until clean. #agchat
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nel1jack:
Nelson, South Texas, grew up on farm, now parent of 7 little consumers #agchat
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RayLinDairy:
Q7 Lost the connection over time. Repair with personal connections such as SM #agchat
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capitalpress:
There was a good news ag story recently that no one noticed as an ag story. Live expectancy still going up. Anyone see that? #agchat
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agchat:
What a night...thanks for the rapdifire responses.We're now on Q7, working in a very noisy room. Looks like we've trended whole time #agchat
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lmworden:
Q7 I think that ag has been trying to repair that image by showing how efficiencies make farms more sustainable. #agchat
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agchick:
Q7 Jack in the Box, melamine in milk, hepatitis in strawberries. All things more frequently reported as our detection improves.
#agchat
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JPlovesCOTTON:
@wvpmc to varying degrees yes. The media who take time to get various perspectives can be very inclusive of reporting. Do legwork. #agchat
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gilmerdairy:
Q7: Why? Maybe people weren't paying attention (and we weren't engaging them) while family farms explored growth opportunities... #agchat
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lenejohansen:
OK people, bedtime for me. Got to head to DC tomorrow morning. Missed you all summer, glad to be back! Night! #agchat
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capitalpress:
If "modern" food and food production was so bad would people still be living longer? #agchat
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phildawgkey:
Q7: Lost connection because there are only about 700,000 farms left that gross over $10,000/yr in product. #agchat
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mlewindy:
I think small farms try to portray the image to draw consumers to them and that puts larger farmers at odds #agchat
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gilmerdairy:
Q7: Now we family farmers have to explain not only what we're doing now but how we got to this point as well. #agchat
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mlewindy:
RT @gilmerdairy: Q7: Now we family farmers have to explain not only what were doing now but how we got to this point as well. #agchat
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Jambutter:
Wonder if #agchat will ever give serious consideration of how industrial food's $30B+/year budget to warp public perceptions...
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ChaffinOrchards:
Well its been fun, time for a good old fashioned family dinner though. See you next time.... #agchat
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phildawgkey:
@mlewindy Larger farms are also a product of increased urbanization on the coasts and vast expanses of western land #agchat
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agchick:
Q7 Connection loose n USA b/c in general, ppl wealthy and full bellied. Connection strong where food acquisition is strugle #agchat
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lucas_sjostrom:
I'm done, I gotta pack to head to the Midwest for the weekend. Happy trails to all! #agchat
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wvpmc:
@JPlovesCOTTON a company success - but do you see this as offering opportunity to improve reporting on farming in general #agchat
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agchat:
Let's wrap up Q7, then we'll be on to execution & pitch time. #agchat
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gilmerdairy:
q7: Building relationships in the community, with local media, and to a worldwide community(via the 'net) is essential. #agchat
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THE_REAL_BEEF:
Before we go I want to thank every farmer/rancher on 2nite for providing my sustenance. My wife's garden will not feed my family! #agchat
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cowartandmore:
Q7 I still like the idea of "I'm a farmer" like the "I'm a PC" ads. It shows there are many kinds of farmers out there. #agchat
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phildawgkey:
@Jambutter I wonder if consumers will ever consider average farm salary via MSN as $30,000/year and realize farmers lover their work #agchat
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WriteNowBiz:
I think a great deal is volume -people cant handle volume. They think 15 cows/sheep/rabbits is "a lot" so 100+ must not get care if1 #agchat
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alexayers1953:
People believe that efficient farming has caused farmers to go out of business, not that farmers retired no one to take their place #agchat
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mpaynknoper:
Q7 Disconnect happened w/only 1.5% of population on #farm, #food safety scares, and disconnect between the two. Fix through people. #agchat
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animalag:
Q7 It's hard to feed the nation and reach out to the other 98% of people who don't have a farm background. A lot of misconceptions. #agchat
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margiealsbrook:
Joining the tail end of #agchat ... attorney with an LL.M. in ag law and a focus on food safety issues, etc.
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akleinschmidt:
Q7 (to answer my own qxn again) not sure when we lost it, but I think it will take a major event to reconnect. SM alone cannot fix #agchat
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lmworden:
@phildawgkey Dairymen today wish they were making that much! It's definitely a labor of love, bc no money in it right now... #agchat
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agchat:
Final Q - AKA Q8: What's the one executable idea you've picked up from #agchat tonight? #agchat
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agchick:
The fact we hav this disc indicates we are blessed n r position as a society. Those struggling/starving don't have this luxury #agchat
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RayLinDairy:
Q7 Every farmer needs 2 make it their responsibility 2 represent Ag at the coffee shop-on a parts run-the grocery store-or online! #agchat
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jody_donohue:
Q7 We have to tell the story every time someone sheds a negative light--we have to shine a bright one. #agchat
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mlewindy:
@lmworden And that is exactly why the nxt gen of farmers asked the question why do I want to farm and that is why some will do more #agchat
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mpaynknoper:
Further on #agchat Q7: #ag needs to find a way to speak same language as those not in our business rather. Tough, but absolutely necessary.
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Jambutter:
@phildawgkey Of course, some "farmers" are alone...at the top of the income brackets, albeit only a few industrial types. #agchat
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TruffleMedia:
Marketing does effect us:) $30B seems a bit low! RT @Jambutter industrial food's $30B+/year budget to warp public perceptions... #agchat Q7
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NateJaeger:
Q8: take a deep breath before responding to negative MSM issues and try to see all sides. #agchat
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capitalpress:
Q8: For me, get a new job. Journalists are more hated than factory farmers. What hope is there for an ag journalist? #agchat
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AgriBlogger:
Q8: Keep using new media tools to tell our story. Nothing like communicating direct with people! #AgChat
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tbtamartin:
My meatloaf is done and my men are in after putting in a 14 hour day. While I have been busy "defending" them. so proud I will contu #agchat
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WriteNowBiz:
yes and on that really need sources of women in ag - posted several times and have 2! #agchat
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THE_REAL_BEEF:
Q8 Take our story straight to consumers...MSM is increasingly biased against modern food production. #agchat
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mpaynknoper:
My one executable idea from #agchat? Bring a hot prod when trying to herd cats. Or at least some smelly tuna! LOL.
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mlewindy:
Q8 The internet IS the way for farmers to connect to the masses #agchat
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lmworden:
@mlewindy I've heard more parents tell their kids in the last six months that they CAN'T come back to the family dairy bc no future. #agchat
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Jambutter:
@phildawgkey Too many ppl providing so much value (e.g., farmers, teachers, fire fighters) don't get respect/incomes deserved. #agchat
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agchick:
Q8 I will continue to encourage personalized participation and engagement #agchat
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animalag:
Q8 All segments of ag need to work together- there's room for all production types at the discussion table. We need to speak up now! #agchat
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WriteNowBiz:
Q8 Promotion is every day and does not cost $$$$ but takes availability #agchat
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RayLinDairy:
Q8 Continue to make my voice heard about why I do what I do & that I care, and encourage others in Ag to do the same. #agchat
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wheatworld:
Q8 be sure to show the diversity of growers out there; continue to go back to basics with reporters when necessary (quickly) #agchat
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phildawgkey:
@lmworden That is what farmers need to stop telling their kids. There is a future in agriculture, you just have to work at it. #agchat
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noonfarm:
I do faces of farming photo display. Need to engage it in more commercial format. and get it out in mainstream. #agchat
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agchat:
It's now officially pitch time, share your site, blog, ask for idea feedback - whatever you wish. Thanks for the lively chat! #agchat
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lmworden:
@mlewindy The dairy industry note quite as vert int as other industries, yet...but def need to alter pub perception of ag 4 us all #agchat
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NW_Monsanto_Co:
Solid chat tonight. Good to see new tweeps. Lot of new ones to follow. Thx to Michele for moderating yet again. #agchat
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RLobb:
thanks to the chicken and rice producers who provided the dinner I prepared & ate during this chat! #agchat
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PutnamAg:
Q8 I pledge to get my most recent manure research written up! #agchat
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Earthnik:
Me: not a farmer - not a radical - just an eater (who has had 2 heart surgeries from a formerly bad diet) is anyone listening to me? #agchat
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chicknafoxhole:
Night all. I'm ...outta here. Thanks agchat, will be curious to see numbers tomorrow. #agchat
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KYSheepandGoat:
G'nite Gracie Sheep and Goat Radio - America's Web Radio Thursdays at noon EDT starting September 3 - Check out MPK and me #agchat
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phildawgkey:
@lmworden True. I do like the new farmer owned food coop movement that I have heard of for example in NE Colorado. #agchat
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capitalpress:
It's good to be back in AgChat. I've been gone several weeks working on our website launch. Good to see so familiar faces and new 1s #agchat
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agchat:
We're now closing the "official" chat. Let the after party begin. Oh wait, it did. Don't forget, topic next week is #bioenergy. #agchat
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wheatworld:
Thanks to all for the discussion, interaction of different opinions - hope it continues #agchat
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phildawgkey:
Thanks all! If you enjoyed some sustenance tonight, don't forget to thank American farmers and ranchers for it. #agchat
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agchat:
If you don't like direction of #agchat, you can make a difference by DMing your ?s for moderator to pose as guide to convo. #agchat
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RayLinDairy:
Off to see if I can catch a little soccer practice See you next week! #agchat
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agchick:
My pitch: Help me name my newly adopted BLM wild horses/mustangs Both are geldings, #agchat
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phildawgkey:
@lmworden I think that today's young need to reevaluate viable. Viable does not equal $100,000 / year. That is all many think about #agchat
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animalag:
Enjoyed all the ideas! Check out the Animal Ag Alliance's Web site/Facebook for science-based ag info: animalagalliance.org #agchat
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agchat:
Again, thanks for those who kept it professional & focused on value to community this eve; that's what it 's about. See you next wk #agchat