Do you think that farmer story/face on packaging would be effective in creating a 'relationship' with consumers?
Note: The posts are read from top to bottom.
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mpaynknoper:
Q13 via dairygoddess Do you think that farmer story/face on packaging would be effective in creating a "relationship" w/consumer? #foodchat
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mpaynknoper:
Panelists, I'm sure you're weary, thanks for your patience. Q13 is now up. :) #foodchat
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billiegirltoo:
Q13 well, i don't adore pakaging ... i'd rather see YOUR face in person than a picture of your face on plastic #foodchat
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sav01:
Q13 Yes, look what faces on packaging have done for the Newman family, Famous Amos, etc. etc. You farmers ARE your brand. #foodchat
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hogs_r_us:
RT @: Q13 well, i don't adore pakaging ... i'd rather see YOUR face in person than a picture of your face on plastic #foodchat #foodchat
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SteakPerfection:
RT @: Q13 Yes, look what faces on packaging have done for the Newman family ... etc... You farmers ARE your brand. #foodchat
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iempoweru:
Q13: No. I buy plain jane packaging for a reason. Just let me see it before I buy it. #foodchat
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FairFoodFight:
Q13 Faces of farmers. This works very effectively in Fair Trade marketing. Key: Farmer and story must be real. Not a "front." #foodchat
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teresamiller:
RT @sav01: Q13 Yes, look what faces on packaging have done for the Newman family, Famous Amos, etc. You farmers ARE your brand. #foodchat
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AWAapproved:
Q13 Third-party certification is also helpful, particularly in direct marketing. Let consumers know an independent party audited
#foodchat
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